Being a solopreneur means you are an entrepreneur who runs everything in your business.
Whew! Everything sounds overwhelming!
Yet, there are countless advantages to this kind of business model, and thanks to the web, now it works for more people than you can imagine.
The notion of running an entire empire single-handedly would have seemed like an impossible pipe-dream only a few years ago. Today though, this is what more and more people are living as their reality. The internet is such a powerful force multiplier that it allows many people to truly become “digital polymaths.” (People who have knowledge in many different areas).
For many years, it was impossible for an individual to compete with the resources of larger companies. But then things changed.
Really smart people started developing and selling (or sometimes sharing) software, platforms, and apps which helped individuals accomplish things they never could before.
Now you can design your website, write for your blog, sell products, collect the money, and have them delivered. All by yourself. All from your home! Amazing, isn’t it?
But while the solopreneur lifestyle is liberating in many ways, it can also be extremely challenging. That’s because it requires you to wear a lot of hats and to take full responsibility for every aspect of your business.
Even if you are simply running a blog and selling affiliate products, this can be a surprisingly challenging lifestyle. Suddenly, there is no employer. There is nobody else who is going to take responsibility for your business. Or to accept the blame if things go wrong.
Likewise, there is no guaranteed paycheck. There isn’t even a guarantee that you’ll have work this time tomorrow.
Things can be going extremely well one day, and terribly the next.
What if Google removes your site from its listings and you can’t sell any more products?
What if you have one big client and they leave? Now you could have a quiet spell lasting for months.
What if a shipment of products goes missing? Or your links get messed up and you can’t seem to fix them?
As the solopreneur, you must be ready to weather all these scenarios. And you must be ready to make countless huge decisions.
You run a YouTube channel, and you want to sell an eBook from there. But how much do you charge for it? What eCommerce store do you use to sell it from?
What if your loyal audience finds it offensive that you are now charging for information, and thus they leave you?
What if the WooCommerce store crashes because you have an outdated PHP version on your server? And what if that means you lose thousands of preorders?
And do you let that other creator you met upload videos to your channel? What if those put off your viewers because it’s not what they came to see? What if they like the other person’s content more than yours??
Juggling work is also extremely difficult – especially if you want to maintain some semblance of a work/life balance. This is especially true for a service provider. In this scenario, there is no delineation between work hours and downtime.
That is to say, that you could work 9-5, but you could also work 9-9. That latter option would mean you earn a LOT more money! Do you really need to be relaxing in the evening when you could be getting closer to your goals?
What if you don’t finish your work on time? Do you work a little more?
What if there’s something you need to buy, but don’t have the money?
Again, the number of variables is huge, and you are constantly forced to make these decisions. Even when you are “relaxing,” you might be questioning whether you could be doing something more useful. You might still be worrying that your work wasn’t done to standard.
Then there is the customer service. Download problems. Negative comments. Etc., etc., etc.!
You get the point! It can be stressful!
But it can also be very rewarding.
You as a Solopreneur, are a pioneer. And with a new type of career, you need a new approach to health and productivity.
The healthy, happy, productive Solopreneur starts with a plan. And this plan must include not just work, but your spiritual goals and health goals.
You are not just trying to “survive” in business. You want to thrive. You want a happy personal life. A close-knit family or group of friends.
Planning for total health and well-being helps you include all of these things in your life. And planning for that well-rounded life increases your productivity.
The truth is that the more you improve your focus, energy, creativity, and health, the more you will produce. As a solopreneur, everything you sell and everything that earns you money comes from you.
If you want to be more successful, that means that you need to produce more. And if you’re going to produce more, then you need to manage your energy levels and your focus. You need to learn how to get the most from your body and your brain
And this can result in a HUGE increase in your productivity and profits. Because when you’re a solopreneur, learning how to double your output, means doubling your profit!
In the next few posts we are going to be discussing ways to increase your energy levels, your focus, and your productivity.
Remember, it’s the whole you and not just the working you that makes your Solopreneur lifestyle so productive.
So take a deep breath. Pray and ask for God’s guidance.
Get in a quiet place and write down your thoughts. Which areas of your life need improvement?
Are you battling confusion? Overwhelm? Lack of Confidence?
God will help you see some things which need to change. And which areas need growth.
As always, it’s one step at a time. Patience and perseverance.
You will get there if you don’t give up.