Whew!! You don’t have to be a know-it-all!
It’s important to be an expert in your field when people are paying you for what you provide. I’m sure that you are very good at what you do or what you sell, but running a business is so much more than what you do and what you sell.
You are more effective when you are knowledgeable in related areas of your business.
And these related areas can cover a broad base. That’s where PLR comes to the rescue.
It’s impossible for you to be the expert in every facet surrounding your business, so let other experts fill in for you.
PLR content comes in a wide variety of types. Audio, video, and written content on anything you can imagine… Yes, there’s PLR for that. That means you don’t have to be a know-it-all to run your business and do what is right.
Using PLR makes it possible for you to share important and timely content with your audience without having to do research and invest time and money into writing content. PLR is a great way to expand on what you offer as well as drill down deeper and add value to whatever you already provide.
Let’s look at an example:
You sell products to Homeschooling Moms and Dads. And you really know your stuff.
But think about how your customers can benefit when you provide related materials as well. Such as:
- Emotional aspects of Homeschooling
- How to organize your school day more effectively
- Dealing with different learning styles
- A 30-Day challenge for increasing math skills
- An eBook filled with advice from other homeschooling mothers
- A video series about preparing your children for college
- Exercises to keep children fit
- And more
In this case, you don’t have to be a know-it-all about psychology, time management, health, or even education. Yet you can impact your audience with valuable information thanks to PLR.
You can arrange this content in whatever manner helps your audience best. Use the content as a freebie or use it as part of an exclusive membership that gives extra advice for those willing to pay a small premium each month. You can choose the best way to share the information in a way that educates and creates income.
Let the content creators be your experts and you can glean the best topics and delivery systems for your audience. Your status as a know-it-all will expand with the offerings you make to your tribe while you save time and money providing excellent content for your site.
One of the greatest benefits of using PLR is that you buy it, and it’s your own.
Remember: It’s as if you have a staff of writers who have submitted a draft to you. You can literally do anything that you want with this piece of material.
You can take out your “red pen” and strike through items, change wording, and insert some of your episodes. All of that together makes the article yours. You give it your very own voice..
Lots of PLR content is authored by experts in specific fields who write in general ways to make the content widely usable. From a six-thousand-word eBook to a series of blog posts, PLR content strives to reach a wide audience.
As a PLR user, your audience is narrow and focused, which means you probably want to customize your PLR and give it your voice. But this takes a minuscule amount of time compared to researching and writing from scratch.
Pay attention to the suggested uses
A lot of PLR is generated with a specific use in mind. Pay attention to the suggestions and instructions given by the author to use the PLR to its fullest potential. Your PLR packet will have suggested uses for your PLR .
There are so many ways to use your PLR. When you purchase your packet, look for some unique ways to use it.
Some PLR companies offer support via social media groups where you can be a part of a community using PLR. Groups have great collaboration and share ideas for great ways to use PLR that you may not have thought of on your own.
I like to establish a system which gets the most use out of my PLR. When you have a routine, it’s quick and easy to bap, bap, bap your uses, and not take a long time.
My system changes from time to time, but one such system goes like this:
- Post a new post to my blog.
- Post the feature image to Twitter, which links back to the blog.
- Post the same article to LinkedIn and Facebook.
- Post the image to Pinterest – and sometimes, Instagram.
- The blog automatically posts to my Amazon Author Page
- Sometimes i send out emails which link back to my blog post.
Now this bap, bap, bap method is done in less time than you can imagine.
When you have your article written and ready to go, you can easily see that many uses of the same material will get you noticed out in that cyber world.
Stick with providers you love
Now let’s be honest. There is PLR, and then there is PLR!!
I have been blogging for awhile now, and I have purchased from many different vendors. Sometimes a wow sales page and lots of promises wind up with lousy material. When that happens to me, I make a note to never purchase form that source again.
Yet there are some vendors who do a terrific job. In fact, when you purchase these products, you don’t even want to make many changes. They are like something you would have written. Great grammar, wording, and tone. You love the voice or style of this PLR provider.
When you find such a provider, stick with them. If they offer a membership or an easy way to get their content – join. By sticking with a few providers, you’ll be sure that your content will have similar style and consistency. You’ll spend less time editing, and more time developing other areas of your business.
Re-use, recycle, and repurpose
Content, in general, can be used in many ways. Don’t think of PLR as once and done content. You can modify and re-use it over and over again. Making tweaks here and there allows you to keep the content fresh. This means your investment goes even farther than it would with single-use.
You might want to combine individual posts to make an e-book.
Or, what about this?
Record a podcast episode. Or broadcast a video presentation.
Well-written information can be used in many different ways. (Your brainstorming might come up with some ideas no one else has thought about).
So there you have it. Three more tips for successful PLR use.
The main thing is to plunge in. Find a PLR provider you like, and start the journey.
There’s a sea of knowledge out there. We just have to go find it.
Your business has a lot of moving parts. Even if yours is a side-hustle, you need to regularly attract new people and keep them coming back for more. PLR is an excellent way to offer your visitors high-quality information that doesn’t cost a lot of time and money to produce.
There are many reasons for tapping into this resource. Right now I want to mention five.
- PLR is affordable Large companies employ staff writers and marketers whose job is to create their content. These staffers plan the subject matter, do the research, and write as employees of the business. Their material is the property of the business and the writers are paid hourly or salary for their time at work.
Most small businesses can’t afford to hire a writer to create unique content just for their business. So most often, the business owner is left with the job of writing for himself. It can be very time-onsuming.
Since a lot of the copy is used for give-aways, it isn’t necessarily a money-maker.
Buying PLR is an affordable way to get great content written for your audience without having to pay for a writer or taking the time to write it yourself.
- PLR is plentiful: There are many ways to buy PLR. Some PLR is exclusive, which means fewer copies are sold. This means the content is less likely to be widespread. This PLR may be more expensive, but it can be a wise choice for certain items like eBooks or challenges.
Other PLR is sold in larger quantities, which reduces the price point and makes buying PLR an easy yes for your budget. There are multiple places to source PLR. A simple search for providers will yield lots of results.
- PLR is customizable: PLR is formatted in ways that allow it to be changed. You can add your own branding and add your name as author. You can also edit the copy, gving it your voice and your message.
In some cases, you can hire a virtual assistant to help you modify your content for far less than having new and individual content created. In the moments it takes to brand your PLR and upload it to your site, you can reach your tribe and add value to their lives.
- PLR is engaging: Good PLR has engaging content that encourages your tribe to reach out and connect.
From high-quality emails to calls to action in an eBook, great PLR will have your customers reaching back to you for engagement where you’ll be ready to connect.
- PLR is educational: Many times, PLR can do a lot of the sales or the education for you. Strategic use of PLR can educate your audience about what they need in order to work with you or offer collateral information that supports your sales goals.
The quality information is useful for your clients and helps make you an expert in your field.
So you can see that using PLR saves time and money. It allows you to offer high-quality information to your customers, while freeing you up to focus on money-making or other important tasks.
Using PLR to support your site and add value to your client’s experience is a great way to offer more for less… time and money.
I love good quality PLR. It’s one of the greatest treasures a writer or blogger can find. When you come across a source of this great quality writing, audios, or videos, you will find your content creation will take on an added dimension.
So What is PLR?
PLR is the acronym for the term Private Label Rights.
The term describes the industry that creates and sells content with permission for people to use as their own. Put simply, the blogger or writer can purchase the material, edit it, and put their name on it. It’s their own material.
The creator of the work sells the rights to use the intellectual material in ways laid out in the terms of the purchase agreement. Most of the time these rights are quite liberal.
Creating content can require lots of time and effort. Thus, salting your creativity with PLR can truly enhance your success.
I use PLR often, but I always edit it to give it my “voice.” Sometimes I almost totally rewrite the work, but I still benefit from the ideas generated by others.
PLR takes many forms. It can be:
- Blog posts
- And more
Most of the time, the content is written in a general way, sticking to a theme or niche. Then you can use it to target and attract clients and customers. Or in the case of emails and posts, you can use it to provide continuous information for engaging your audience and keeping their interest.
Why should you use it?
When people realize that you are providing great information to help them with their business, they will keep coming back to your website. Or reading your emails.
PLR can be the secret sauce which continues to draw your readers and your customers. Providing ongoing information and solving problems elevates the value you bring to the table. It gives people a reason to come back and not forget about you.
And often you can use the PLR for E-books or Courses which can be sold, adding to your bottom line.
Your goal may be to sell other things or work with people one-on-one and your time is best spent doing activities which make sales or schedule clients. If so, you probably don’t have time to spend creating blog posts, writing emails and newsletters. Or time to come up with new content for the never-ending curiosity of people surfing the net.
Once again, PLR to the rescue. PLR content is just what you need to offer more to your customers. At the same time, targeting their needs and sharing your message.
This ongoing supply of content helps keep you and your goods and services top of mind when people need what you have to offer.
To recap: PLR is pre-written content that you can purchase to use as your own. You can add your branding information and edit the content to best suit your needs.
From start to finish, PLR is an easy way to provide value to your customers and make running your business easier and more profitable.