Good News: You Don’t Have to Know-It-All

Good News: You Don’t Have to Know-It-All

Whew!! You don’t have to be a know-it-all!

It’s important to be an expert in your field when people are paying you for what you provide. I’m sure that you are very good at what you do or what you sell, but running a business is so much more than what you do and what you sell.

You are more effective when you are knowledgeable in related areas of your business.

And these related areas can cover a broad base.  That’s where PLR comes to the rescue.

It’s impossible for you to be the expert in every facet surrounding your business, so let other experts fill in for you.

PLR content comes in a wide variety of types. Audio, video, and written content on anything you can imagine… Yes, there’s PLR for that. That means you don’t have to be a know-it-all to run your business and do what is right.

Using PLR makes it possible for you to share important and timely content with your audience without having to do research and invest time and money into writing content. PLR is a great way to expand on what you offer as well as drill down deeper and add value to whatever you already provide.

Let’s look at an example:

You sell products to Homeschooling Moms and Dads. And you really know your stuff.

But think about how your customers can benefit when you provide related materials as well. Such as:

  • Emotional aspects of Homeschooling
  • How to organize your school day more effectively
  • Dealing with different learning styles
  • A 30-Day challenge for increasing math skills
  • An eBook filled with advice from other homeschooling mothers
  • A video series about preparing your children for college
  • Exercises to keep children fit
  • And more

 

In this case, you don’t have to be a know-it-all about psychology, time management, health, or even education. Yet you can impact your audience with valuable information thanks to PLR.

You can arrange this content in whatever manner helps your audience best. Use the content as a freebie or use it as part of an exclusive membership that gives extra advice for those willing to pay a small premium each month. You can choose the best way to share the information in a way that educates and creates income.

Let the content creators be your experts and you can glean the best topics and delivery systems for your audience. Your status as a know-it-all will expand with the offerings you make to your tribe while you save time and money providing excellent content for your site.

 

 

 

 

Make Your PLR Work for You

Make Your PLR Work for You

One of the greatest benefits of using PLR is that you buy it, and it’s your own.

Remember: It’s as if you have a staff of writers who have submitted a draft to you. You can literally do anything that you want with this piece of material.

You can take out your “red pen” and strike through items, change wording, and insert some of your episodes. All of that together makes the article yours. You give it your very own voice..

Lots of PLR content is authored by experts in specific fields who write in general ways to make the content widely usable. From a six-thousand-word eBook to a series of blog posts, PLR content strives to reach a wide audience.

As a PLR user, your audience is narrow and focused, which means you probably want to customize your PLR and give it your voice. But this takes a minuscule amount of time compared to researching and writing from scratch.

Pay attention to the suggested uses

A lot of PLR is generated with a specific use in mind. Pay attention to the suggestions and instructions given by the author to use the PLR to its fullest potential. Your PLR packet will have suggested uses for your PLR .

There are so many ways to use your PLR. When you purchase your packet, look for some unique ways to use it.

Some PLR companies offer support via social media groups where you can be a part of a community using PLR. Groups have great collaboration and share ideas for great ways to use PLR that you may not have thought of on your own.

I like to establish a system which gets the most use out of my PLR. When you have a routine, it’s quick and easy to bap, bap, bap your uses, and not take a long time.

My system changes from time to time, but one such system goes like this:

  • Post a new post to my blog.
  • Post the feature image to Twitter, which links back to the blog.
  • Post the same article to LinkedIn and Facebook.
  • Post the image to Pinterest – and sometimes, Instagram.
  • The blog automatically posts to my Amazon Author Page
  • Sometimes i send out emails which link back to my blog post.

Now this bap, bap, bap method is done in less time than you can imagine.

When you have your article written and ready to go, you can easily see that many uses of the same material will get you noticed out in that cyber world.

Stick with providers you love

Now let’s be honest. There is PLR, and then there is PLR!!

I have been blogging for awhile now, and I have purchased from many different vendors. Sometimes a wow sales page and lots of promises wind up with lousy material. When that happens to me, I make a note to never purchase form that source again.

Yet there are some vendors who do a terrific job. In fact, when you purchase these products, you don’t even want to make many changes. They are like something you would have written. Great grammar, wording, and tone. You love the voice or style of this PLR provider.

When you find such a provider, stick with them. If they offer a membership or an easy way to get their content – join. By sticking with a few providers, you’ll be sure that your content will have similar style and consistency. You’ll spend less time editing, and more time developing other areas of your business.

Re-use, recycle, and repurpose

Content, in general, can be used in many ways. Don’t think of PLR as once and done content. You can modify and re-use it over and over again. Making tweaks here and there allows you to keep the content fresh. This means your investment goes even farther than it would with single-use.

You might want to combine individual posts to make an e-book.

Or, what about this?

Record a podcast episode. Or broadcast a video presentation.

Well-written information can be used in many different ways. (Your brainstorming might come up with some ideas no one else has thought about).

So there you have it. Three more tips for successful PLR use.

The main thing is to plunge in. Find a PLR provider you like, and start the journey.

There’s a sea of knowledge out there. We just have to go find it.

3 Tips for Writing Faster

3 Tips for Writing Faster

Your content is your livelihood.

Content is what makes people come to your site. It’s also what makes people trust you and buy from you.

So whether you’re using your content to pull in traffic or you’re selling content to fill up your bank account with cash, your business depends on your ability to create a lot of good content. And the faster you can create this content, the more quickly you’ll enjoy the extra traffic, subscribers and sales.

Here then are three surefire tips for creating good content, fast…

1. Create a Good Outline

A good outline, keeps you focused. You won’t waste time straying  to this and that. And this focus will help you write more quickly.

This is particularly true if you’re writing something longer, like a report or e-book. That’s because it’s easy to get overwhelmed with the thought of writing something so long. However, when you have a good outline, you can think of each section on your outline as an article.

Thus you can think of it as writing a series of articles, rather than writing a book. Psychologically this makes it easier to write, so you’ll complete your content piece much faster.

2. Use Speech-to-Text Technology

Run a search in Google and you’ll uncover several different software products to convert your speech into text. One of the most well-known of these is Dragon Naturally Speaking.

You can find at Nuance.com as well as your favorite retailers like Staples.com and Amazon.com.

No matter what software solution you choose, you will need to do two things:

First, get a good microphone. Your software will work better if your words sound clear as you say them into your microphone. If you prefer, you can get a headset microphone for convenience.

Second, train the software. Yes, you will need to spend some time training the software to recognize the way you speak (your voice, accent, etc). So while this does take some time upfront, in the long run you’ll save time once you’ve gone through all the training with the software.

3. Write Fast Without Editing

One sure way to slow down your writing is to stop and edit nearly sentence as the go. However, while editing is necessary, it’s something you should do AFTER you’ve created the piece (not during the writing process).

Think of it this way…

Editing is a bit of a logical, left-brain activity. That’s because it requires you to remember grammar rules, look at your sentence structure and make decisions about whether you’ve written a sentence or paragraph correctly.

On the other hand, the actual writing itself tends to be more of a creative process where you come up with unique ideas and interesting ways of expressing these ideas. Thus if you stop midway through the writing process to think logically about things like grammar rules, then you’ll just end up stifling your creativity.

If you’re used to editing as you go, then it’s going to take practice to write without editing. Best thing you can do is set a timer for 15 minutes and write as fast and furiously as possible during the allotted time. When the time is up, take a short break, reset your timer and do it again.

You can even make a game out of it by challenging yourself to write more words during each 15 minute block of time.

When your content piece is all finished, then you can edit it.

In Summary…

If you can learn to write faster, then you’ll get more done in less time. And the more content you can create, the faster your business will grow. So give these tips a try and see if they don’t help you increase your writing speed!

 

So What’s the Big Deal About PLR?

So What’s the Big Deal About PLR?

I love good quality PLR. It’s one of the greatest treasures a writer or blogger can find. When you come across a source of this great quality writing, audios, or videos, you will find your content creation will take on an added dimension.

So What is PLR?

PLR is the acronym for the term Private Label Rights.

The term describes the industry that creates and sells content with permission for people to use as their own. Put simply, the blogger or writer can purchase the material, edit it, and put their name on it. It’s their own material.

The creator of the work sells the rights to use the intellectual material in ways laid out in the terms of the purchase agreement. Most of the time these rights are quite liberal.

Creating content can require lots of time and effort. Thus, salting your creativity with PLR can truly enhance your success.

I use PLR often, but I always edit it to give it my “voice.” Sometimes I almost totally rewrite the work, but I still benefit from the ideas generated by others.

PLR takes many forms. It can be:

  • Blog posts
  • Emails
  • eBooks
  • Courses
  • And more

Most of the time, the content is written in a general way, sticking to a theme or niche. Then you can use it to target and attract clients and customers. Or in the case of emails and posts, you can use it to provide continuous information for engaging your audience and keeping their interest.

Why should you use it?

When people realize that you are providing great information to help them with their business, they will keep coming back to your website. Or reading your emails.

PLR can be the secret sauce which continues to draw your readers and your customers. Providing ongoing information and solving problems elevates the value you bring to the table. It gives people a reason to come back and not forget about you.

And often you can use the PLR for E-books or Courses which can be sold, adding to your bottom line.

Your goal may be to sell other things or work with people one-on-one and your time is best spent doing activities which make sales or schedule clients. If so, you probably don’t have time to spend creating blog posts, writing emails and newsletters. Or time to come up with new content for the never-ending curiosity of people surfing the net.

Once again, PLR to the rescue.  PLR content is just what you need to offer more to your customers. At the same time, targeting their needs and sharing your message.

This ongoing supply of content helps keep you and your goods and services top of mind when people need what you have to offer.

To recap: PLR is pre-written content that you can purchase to use as your own. You can add your branding information and edit the content to best suit your needs.

From start to finish, PLR is an easy way to provide value to your customers and make running your business easier and more profitable.

 

 

 

 

 

 

 

 

 

Overcoming Writer’s Block

Overcoming Writer’s Block

Has this ever happened to you?You’re all excited about writing an article, report, or book. You open up a fresh document on your computer. You type in your file name, maybe a title, maybe even a few sentences.

But then it feels like your brain shuts down. Suddenly you find yourself just staring at a nearly blank screen. The words don’t come.

Uh oh, you have writer’s block.

If you do any writing at all, you’ll probably experience writer’s block from time to time.

Here’s how to overcome it…

Of course, prayer is always the first order of business. Relax and ask the Holy Spirit to speak to your heart and remind you of what He wants to say.

Then here are some additional practical tips.

Get Inspired

Sometimes you get stuck simply because you’re tired of looking at the same four walls, the same computer screen, etc. It helps if you can do something to kick start your creativity and give your brain a change of scenery. For example:

  • Put on music that inspires you.
  • Get out of your usual office and go someplace completely different, like a park or a coffee shop.
  • Spend 15-30 minutes doing something different, such as exercising (which will make you feel better).

Copy a Good Piece of Text

This is a way to force your brain to get in the “groove” of writing well. Simply take a passage from one of your favorite authors and start copying it by hand. You can also copy poetry, good sales letters, or anything else that’s well-written.

Naturally, you’re not using this content for anything. You’re just jump starting your own creative process by really thinking about someone else’s well-written piece.

Write Anything That Comes to Mind

Another way to get over writer’s block is to just start writing anything that pops into your head. If you have to write about this week’s grocery list, fine.

If you have to start off writing, “I don’t know what to write” two dozen times across the top of the page, fine. But the point is, just get your fingers moving across the keyboard. After about 20 minutes, your mental “log jam” should be broken up and your creativity released.

Create a Piece About Something Else Entirely

Sometimes it helps to write about something else that isn’t even remotely related to the thing that you need to write about.

So if you need to write an article about Christian Living, you can start by writing an article about how to tie your shoes. Or if you need to create a knowing who you are in Christ, then write a story about how you met your significant other.

Again, this is just a way to loosen up your creativity and get those fingers moving across the keyboard. Once you turn to the piece you do need to write, it will likely go much more smoothly.

Start in the Middle

Have you ever noticed that the introduction is often the hardest part to write? That’s because you use it to give a sneak peek at what the rest of the article, report or ebook is about. But if you haven’t yet written the rest of the content piece, then it’s easy to get stuck on the introduction.

The solution is simple: Start in the middle.

Just skip the intro and go straight to the next paragraph or the first chapter. Then you can do the introduction last, which makes it much easier since now you know exactly what all topics you covered in the rest of the piece.

In sum…

Every writer gets the dreaded writer’s block from time to time. However, don’t let it slow you down.

Next time your brain is moving like molasses, just use the tips above to jump start the creative process!

Connect With Your Audience

Connect With Your Audience

Let’s be honest. Have you ever noticed that a lot of Christian writing is actually fairly boring?

Yet even if everyone else is creating dry, mediocre content, you don’t have to. You can determine that what you say will be interesting as well as informative.

And one way to do that is to really connect with your audience.

So how do you create this connection between your words and the hearts and souls of your audience?

let me share a couple of tips…

Tell Stories

Stories are good ways to connect with your readers, because a story tends to help you form that emotional connection. It helps the reader identify with you. And a story is much more memorable than simply telling a reader what to do.

You can write this story about you or someone else. Either way, however, the story will be more impactful if the main character is very similar to your readers.

So if your readers are stay at home moms, then you’ll connect to them better if your story is about a stay at home mom who overcame some of the same problems she faces. A story which inspired you.

A story can also help to demonstrate to your readers that you really understand them and their problems. And when a reader feels like the author understands him, you can bet he’ll keep reading.

Create “Reader Oriented” Writing

Your readers have perhaps read plenty of articles, reports and ebooks on the same topic as the one you’re writing about. However, a lot of this content is “author oriented.” That means that it seems to be more about the author rather than the readers

Example: You might read a book about having a good marriage in which the author seems to boast repeatedly about his credentials or delve into personal stories that actually aren’t of interest or relevant to the reader.

One way to quickly check if your writing is author-oriented is to see how many times you’ve used words like “I” or “me” versus how often you use words like “you” and “yours.” You want to use more “you” writing, since this is reader-oriented writing.

Let me give you an example:

  • Author-oriented writing: “I’m going to tell you about how I lost weight.”
  • Reader-oriented writing: “You’re going to discover a weight-loss trick that’s worked for me – and it will work for you, too.”

Engage the Audience

If you’re writing a “how to” article, then it’s easy to fall into the familiar pattern of writing a straightforward article: “This is step 1… this is step 2…” Basically, it’s the same kind of article everyone else publishes.

Instead, engage your audience by freshening up your writing. This includes:

Adding in your own tips. In particular, include unique tips and tricks not found anywhere

Using stories to illustrate points. Be sure to engage all five of your reader’s senses to really bring him into your story.

Inserting examples to make things more clear. Just look at the way I gave an example of reader versus author-oriented writing above.

Including “spiced up” writing. For example, instead of merely describing someone as nervous, you could say “He was so jittery he could not stay in his chair.”

You’ve painted a picture in their minds which is always more impactful.

In sum…

You’re writing with a purpose, whether it’s to teach your readers something or just to develop a good relationship with them. However, these goals are possible only if your writing engages and connects with your audience.

Use these tips and watch your connections flourish!

H