Are you in a dip? And if so, what are you going to do about it?
“The Dip” became famous with Seth Godin’s book by that name. (I just love all of those Ah-ha moments he has brought us, don’t you)?
The dip is after you have launched your project and spent some time enjoying the challenge of the dream. You continue with enthusiasm and excitement
Then you hit a time when the newness wears off and the dream becomes dim. Suddenly the work seems hard. Monotonous. The dream seems dim and you feel that you are just slogging along.
So what do you do? You either slow down and quit – or you push through.
Think of it as running a marathon. You plan to run 26 miles and you are pumped to do it. You begin with zeal and determination. But after 13 hot and thirsty miles, your zeal starts to wain, and you begin to question the decision. Is it worth it? Why did you make the commitment? And every step starts to seem like an impossible goal.
Our online businesses, our books, and really any worthwhile project has a similar pattern. There’s the middle we have to conquer. After the starting pistol and before the prize at the end, there is a middle. And that middle often includes a dip.
Well, back to Seth Godin’s book, the dip is what separates the true winners – champions – the overall best in any niche. Most people quit during the dip. or at least they become very mediochre.
Winners do something different.
Winners are determined to win. They dig in deeper during that long middle. They learn more, fine tune their methods, and tweak their objectives. And, most importantly, they keep going.
In the end, they push through the dip and wind up stronger and more productive than ever.
In the process, they even manage to shorten the dip.
These are the ones who finish strong – and on top.
So what does that mean for us?
The last year has put lots of people in the dip. The routine changes demanded by Covid-19 -as well as the pervasive anxiety – were enough to cause anyone to have a dip. Normal practices just seemed so hard. It was tough.
Well now let’s take a deep breath.
First of all, do we really want to accomplish this project? Are we satisfied that this is God’s will for us?
Try to find some time to get alone. Pray and listen. Is this really what we are supposed to do? Is it really what we want to do?
If so, let’s stand up, shake off the lethargy, and begin again.
With all of this settled, we become determined to get through that dip.
Let’s increase our skill in the areas that are giving us trouble. That might mean taking some courses, talking with a coach. or networking with others in our niche.
Let’s assess our plans and our procedures. We can fine tune any methods which seem unsuccessful, and discontinue practices which no longer work.
Then, with head high let’s press forward with renewed determination.
We can do this.
In fact, we are going to do this.