Six Secrets to Creating the Perfect Email Funnels
Email marketing has by far one of the largest returns on investment compared to other forms of marketing. However, that doesn’t mean it is straight forward nor will you see results just because you have a campaign set up. Like most things in life, there are important rules to follow to get to success.
Here are six secrets to creating a powerful email marketing funnel:
Lead With Your Goals in Mind
Before you develop any content, you need to clarify your marketing goals. For example, are you looking for more exposure to increase your sales? Are you hoping to educate your audience? Or both?
As you can see, these are important questions. Answering these and similar ones can lead you to the type of information you need to create. Also, how you can develop the right calls-to-action to see proper results.
Add Readers to Multiple Sequences and Segments
Remember, your readers can be on different journeys. Some will be brand new, and others will be avid users of your products. Meaning they shouldn’t be on the same email sequences or segments.
Likewise, if you have multiple products, they may not all be interested, making segmentation important. Welcome emails, abandon carts, or re-engagement emails are a few different examples.
In my case, some of my people are writers and want to improve their skills. Others are primarily interested in the income they will need to continue their blogging. Thus, they are more interested i affiliate marketing.
So you can see that to be more effective, I should be sending out different emails to address the different needs and desires of my audiences.
You can evaluate your audience. What do they want and need? That’s how you can segment them. If you are not certain about segmenting your emails, GetResponse has excellent training videos to improve your skills.
Keep Your Content Funnels Varied
In other words, don’t just sell to your readers. Make sure there is a mix of value, promotional and fun. If all you do is sell, sell, sell, your audience is more likely to be turned off and eventually unsubscribe to your email campaign.
The best policy is to lead with generosity. You don’t need to make a sale after every email you send. Providing value without anything in monetary return is often the best way to see success.
This is what establishes your credibility, trust, and awareness as a brand. Eventually these work together to bring you more influence and more profits.
Take Advantage of Your Titles
Titles are the most important part of the funnel. Sure, you need their email address. Yet just having their address and sending them emails doesn’t mean they will read them.
So you still need to capture their attention, and your titles and subject lines will do that.
A special tip here is to create more than one subject title and test them on different readers.
So Test Your Funnels
We’ve talked about testing several items. Open rates for certain times, etc. One of the most important is the subject line (title) you share.
HubSpot’s “Ultimate List of Marketing Statistics for 2021” report stated, that nearly 47% of marketers test different titles to see which ones perform the best.
Some key aspects for successful titles include clarity, urgency, curiosity, and relevance. In other words, make sure they know what they will get but don’t give too much away.
Then be sure that the email you present to them satisfies the expectations of the title.
Focus on Retention of Your Customers.
You got the sale, but that doesn’t mean the work is over. You must further nurture and inspire your customers to keep them interested and coming back for more. One sale won’t lead to sustainability.
So there we have Six Secrets for greater productivity in your email campaigns.
Be sure you get the results you need from your email marketing campaign by following these six secrets to creating a powerful email marketing funnel.
As long as you have the secrets, take action, and continue, you will see the results.