Let’s look at three Keys to optimizing your email content.

We know that effectively communicating to your audience is required today to be successful in business. Most people agree on that.

But what are some keys to effective communication?

Good, quality content is essential. Without good content to engage with your audience, your emails will not be effective. So what makes for good content?

The following are the three key elements for optimizing your email marketing funnels.

Your content should be Value-Driven

Always be looking for ways to educate and add value to your subscribers’ life. Education is the best way to establish friends – and eventually persuade them to make a purchase.

It’s a big “no-no” to constantly be selling to them. In fact, if the title looks like an obvious sales pitch, they are unlikely to open. (Your emails might even go to their spam folder).

Only about one out of every four sales emails is opened.

However, if your readers know that they will gain value every single time they open your emails, they will want to open them more often. Your customers understand that you need to sell products or services to see a return on investment. If they find value in your content, then your sales will  come around.

In a nutshell, don’t make sales your only point of focus.

Your Content Should be Engaging and Personable

All content should be engaging and personable. This means your readers feel like they are talking to a human and are forming a deep connection. It inspires or drives them to take action and makes them feel more involved or important while reading your email.

The more interactive and humanized the content, the more trust, and credibility you establish with your readers. You will find that your audience and your conversions will grow as a result.

Your Emails Should Be Personalized

You may feel like you can’t write. But the truth is if you simply write as if you are talking to a friend or loved one, you’ll do better. Write how you speak and edit later.

A natural conversation with automated personalized features like adding their name goes a long way. Not making an effort to use personalization will be obvious to your subscribers.

When you don’t personalize, you make your readers feel unimportant. It seems like you are only there to get something from them instead of providing value in return.

Personalization shows you value them as an individual and strengthens the customer experience and relationship.

Be sure to follow these three keys to optimizing your email content. Your success in opens, clicks and sales will all depend on sending out emails which bring benefit to your customers.

Commit to always getting to know your audience, tracking your metrics, and asking for feedback to improve your content and increase your email marketing success.