Did you know, nearly four billion people worldwide utilize email almost daily?

What is even more interesting is that every second, three million emails are being sent. So that means that by the time you finish this sentence, likely eighteen million emails, give or take, will end up in people’s inboxes. That’s why it’s no surprise that sixty-four percent of successful small business owners have reported that using email marketing has been vital to their success.

It’s also the reason that they continually strive to grow their email lists.

The most common and powerful way to grow your email lists is through what is called “lead magnets.” Free or low-cost material which attracts your potential customer into your buyers’ journey or email marketing campaign.

Lead magnets will vary depending on your niche and are quite low cost if you can craft and complete the material yourself.

Let me say that this is a great place to use PLR (private label rights). You can purchase these packages fairly inexpensively and edit them from top to bottom in order to give them your voice. It’s one reason that I often recommend some of these packs to you. They save time and give you a boost in your business.

Here are five lead magnet tips for growing your email list:  

Use How-To Guides or eBooks

I bet that you have opted in to email lists in order to get a free or low cost ebook or guide. I know that I have.

Short guides or how-to eBooks are attractive options to many readers. Most people use the internet to ask questions, to solve a common problem and to gain more knowledge about their favorite things. Thus, eBooks and how-to guides are very attractive.

Understanding your audience and their struggles are key to creating an effective eBook or guide that piques their interest. Nearly thirty percent of marketers prefer this option. 

Email Courses and Workbooks

Similar to eBooks, yet a little more involved are email courses and workbooks. These are materials that work together to help your subscriber actively solve or work through a problem.

Instead of downloading all the material at once, your readers will receive their course through weekly and timed emails. Again, keeping an audience engaged for a longer period of time is the goal.

 Develop Tips, Templates, and Checklists

Many successful marketers suggest using very simple items like tipsheets, templates and checklists. Their thinking is that people are generally busy and overwhelmed. Something easy is more appealing.

These lead magnets are simple downloadable and printable materials which aid your subscribers in their favorite hobbies or solve their problems. They are affordable and easy to produce.

In addition, these products can often be added to paid product offers as bonuses or extra incentives.  

Free Webinar and Trials

One popular idea is to invite your audience to join in on a live webinar where you offer a free trial of your products and services. This can be a great way to ask for email addresses in order to send your link to the webinar.

In addition, the hands-on and live material is often more attractive and easier to digest.

In the internet world, everything can seem impersonal. When you do a webinar, they hear your voice and perhaps see your face. That’s a plus automatically. You are a real live person, and people feel like they know you.

Now, I know that video is scary to lots of people. I get that. However, when you stretch yourself and do things which aren’t that comfortable, you’ll find more success. And more comfort in those areas.

Two things I have learned as I’ve developed my online business:

  1. All of those people online who act like they know everything and have it all together, are really just like you and me. They are still learning.
  2. People are hungry to meet real people – just like us. Not perfect. Real.

That’s why you allow the people to see you just as you are. On webinars. 


Host contests, offer giveaways and send coupons such as free shipping or birthday discounts to incentivize your subscribers.

It’s hard to pass up a good deal, especially one that provides so much value and excites your interest.

Lead magnets are usually free. Thus, they don’t immediately bring in profit for you, they bring you an interested customer who can continue to bring profit over time.

In fact, a wpforms report stated that marketers saw a 50% increase in signups after using and developing valuable lead magnets.

So think about what your customers want and need. What are some problems you can help them solve? Then plan what you can do to solve the problem.

When you see offers for PLR content, take a good look. You can tweak the material to fit your brand and your purpose. Then offer that in exchange for an email address.

See for yourself. You’ll get lots more customers – and lots more business.