They signed up for your email list. That’s terrific!
So what’s next?
Next is what is called the “Onboarding Sequence.” The sequence of emails you send out immediately. Obviously, this sequence should be on your autoresponder. So they will automatically receive these emails – immediately, then the next day or two, then a week later, etc.
Just signing up for your email doesn’t mean that the person will be a super customer. But then again, they may be the best customer you will ever have.
So you want to welcome them and give them a chance to see what you are all about. What you have to offer and if this is a good fit.
I would like to share some tips which will help you optimize your sequence
Always Start with A Confirmation
This is vital to ensure the deliverability of your email. Sometimes subscribers fill in the wrong information and they never receive the email. However, a double-opt-in form where the reader must confirm their address reduces this chance.
A confirmation is also a great way to personalize your introduction and further increase their interest.
Focus On Benefits Not Features
When subscribers first join, show them the benefits you promised in the opt-in. Don’t just list features.
This is probably the number one rule for sales anywhere.
You can list tons and tons of features. But what they want to hear is how it benefits them.
For instance, a feature might be: I will send you a daily scripture verse. The benefit: You can start your day full of faith with the impactful daily scripture verse I’ll send.
A feature: I have a huge selection of courses on how to write and publish your book. The benefit: You will have guidance every step of the way as you listen to my instruction on book publishing.
So you see the difference? The feature is what you have to offer. The benefit is how the feature will impact them.
To really understand this difference, think about automobile commercials. They don’t major on what’s under the hood. They display the dream that beautiful girls will flock to the guys who drive this car. Or that if you have this car, you can get away from all of the city hustle and enjoy the beauty and adventure of a secluded trail in the mountains.
You can see what I’m saying. When you are introducing yourself, try to focus on what they will get out of hanging around you.
Also, provide real value. Give them instant satisfaction by joining your list with hardly anything in return.
Develop Inactive and Active Reader Sequences
Be sure to segment your list in terms of their behavior and how they respond to your emails. If they don’t click them, they should be moved into different sequences or emails to persuade their interest further. This way, you know every email you send can accomplish its goal more effectively.
Use Calls-To-Action to Accomplish Your Goals
Make sure that every email has a call-to-action. Show and tell your subscribers what you need them to do in exchange for all the valuable content you provide through email. Make them clear and straight to the point.
Actually clicking on your links and buttons helps solidify the loyalty of your customers.
Be Fun and Engaging
Personalize and humanize your content. Speak to them as if you were talking to a friend, not a business lead. You want to focus on growing their trust and show them that you are worth the time and effort.
Invite them to other platforms or ask them to reply to your email to get them to interact, engage and feel connected.
Keep It Short and To the Point
Your email copy length should be around 125 to 250 words or so. You don’t want to offer too much information all at once. Instead, each email should guide them along short and different journeys that all work together to share a similar message or goal.
Provide Generous Incentives
Make it even clearer to your new subscribers that you value their time by providing generous incentives that align with your call-to-action.
Free and low cost options. A chance to join a group.
These are a couple of ways that you can encourage your people to know that you are interested in them. It’s also a way that you can gain influence with your offers.
As you can see, the Onboarding experience is more than just acquiring new subscribers. It’s about showing them the value you have to offer and what your company is about.
Finally, it’s about exceeding their expectations and giving them a great experience to transition into a loyal subscriber and customer.