Being a solopreneur means running a business that is entirely yours. You are the person providing the value, but also the marketer, the web designer, and the accountant.
Most likely, you manage all this from the comfort of a home office somewhere.
While this style of work creates many opportunities, it also presents a number of obstacles, as we have discussed earlier. In particular, it can weigh heavily on your mind.
EVERYTHING is your responsibility. And it’s always right there.
This is why it’s so important that you create strict rules for your work/life balance and that you think of the lifestyle you want to achieve before you even begin pursuing your dream career as a digital entrepreneur.
In other words: you need to think about how much work you’re willing to put in and what kind of work you’re willing to do. You need to build your work in a way that is sustainable and enjoyable, so that it will be able to hold together even as it reaches critical mass.
Some things to consider:
Create your ideal working environment. (As far as possible)
This might mean that you work from a well-crafted home office and keep that for work only.
Likewise, it might mean that you seek out coffee shops to work in in your local area. This can help to prevent cabin fever, ensure you get social interaction and remove the temptation to procrastinate by watching TV or repeatedly making yourself sandwiches (a common problem).
Go to networking events, work in shared offices and attend conferences and seminars.
More and more people work online and just like any other industry, a lot of success as a digital marketer comes from who you know. Rubbing shoulders with other successful people will make you feel more accomplished and it will open up doors. Moreover, it will help you to get some time out of the home office!
Create set work hours and be strict about working inside those.
Rest is just as important as work if you are going to be as productive and efficient as possible and there’s no point earning money if you never have a chance to enjoy it!
Know the lifestyle you want to lead.
Know what you want to accomplish and then work to achieve that – no less and no more. This is what ‘lifestyle design’ is.
Don’t let others dictate your goals. Your family time, your church involvement, and your recreation are to be included when you are designing your life.
Balance is the key.
Outsource the work that you don’t enjoy or that is too much for you.
When you are first starting, money may be too scarce for hiring others. However, eventually you may want to hire staff or freelancers.
You can also outsource to VAS (virtual assistant services) or to service providers procured on freelancer sites.
Remember: This is Your Business.
Design and work your business in a way that will bring value to you and your family. You are the boss, so you can set the parameters and live by them.
Work and live the life you want!
There are countless advantages to being a solopreneur. Not only do you get to work from home and generate all your own income, but you also get to create something you’ve poured your heart into and something which truly represents who you are.
You can be yourself!
Many Christians are finding this solopreneur lifestyle to be a wonderful way of blending their values with their work.
Yet there are some challenges to the solopreneur lifestyle. To truly enjoy this lifestyle and to have it be profitable, you need to face these challenges.
And overcome them, in order to thrive.
So let’s look at some tips to help you overcome the most common challenges of the solopreneur lifestyle.
A lot of people find that working from one room all day is very monotonous. But this challenge should not be an issue. One of the brilliant aspects of working from home is that when it’s a nice day you can sit in the garden. If you don’t mind the distraction you can even go and work in a coffee shop for variation. The world is your office, so get yourself out there!
I have an office area with a desktop, printer, etc. I work there much of the time.
However, I also have a laptop which I can use anytime, anywhere. I love this special tool which allows me to change the scene – and yet keep up with my mission.
Being Constantly “On.”
It is very important to make a distinction between work time and family time. That means that when it’s family time, you don’t take work phone calls or emails. You can get back to the people later.
Some solopreneurs even have separate phone numbers for their ‘personal’ time and their ‘work’ time. That way the phones can be turned on or off depending on whether they are “at work” or “at home.”
Loss of Structure:
As working from home can leave you without structure, you must take steps to overcome this. Planning your work is more important for a solopreneur than for an office worker.
Someone working in an office usually has others demanding work loads and time restraints. When you are your own boss, you have to play that boss’s role with yourself. You must set up a schedule with expectations and timelines.
Then reward yourself when your deadlines are met.
One way to feel connected to the real world is to call friends and sort errands in your lunch break. It’s also a good idea to join groups or networks in your field.
Find ways to connect with others for companionship and motivation.
Which brings me to the final challenge: Staying Motivated.
When you are your boss, your counselor, and
your motivator, you need to be alert to slipping in these areas.
Networking is a great way to increase your motivation. Also, reading or taking courses from others in your field. You’ll not only stay motivated, but you will find new ideas to spark your energy.
As with any endeavor, we Christians realize the importance of prayer for our mental well-being and our success. Commit each day to God and ask for His direction. Also ask Him to open doors for you. Ask Him to bring the people across your path who need to hear what you have to say – or who need the benefit of your offers.
Oh, and when He brings that direction, do what He says. Reach out to the people He brings your way. Help them achieve their goals, and your success will come as a result.
As you lay that foundation of prayer, you’ll conquer the challenges.
You’ll stay motivated and energized for your mission. You’ll overcome monotony, disconnection, and the distractions of working from home.
And you’ll have greater success.