Four Tips for Creating Topnotch Email Sequences
Email sequences can lend a major thrust to your business. So here are a few tips to make them topnotch.
When I say, “email sequence,” I’m referring to a set of emails with a certain subject matter which you send to a specific group of subscribers. Sometimes daily. Sometimes weekly or twice weekly. Sometimes over a longer period.
The most common type of these emails would be your welcome sequence. You might want to send several welcoming emails letting people know about your business and reaching out to them for a reply or some feedback.
Other sequences can be designed for a product launch or a free course signup. Or you could just create a sequence for certain subject matter you would like to share with your audience.
These sequences will be set up in your autoresponder and will go out automatically when your people trigger them. (Usually through a signup). These “triggers” can be “behaviors” in certain cases.
A couple of the most common behaviors include the downloading of your content or purchase of your products. More sophisticated systems can even include the browsing history of your customer.
There can also be time-based triggers. You can set up your autoresponder to send a sequence a certain number of days after a purchase.Or in some instances, the subscriber’s birthday.
These criteria should be set depending on your niche and email marketing needs. However, the way you craft the material is vital to your overall success.
These tips will help you develop compelling email sequences:
Set aside some time to Outline Your Purpose
First, you must know your goal, and in order to do that, you must know your audience, including the kinds of problems they are dealing with.
Second, what is the overall purpose of sending and creating the email sequence? Don’t just create an email sequence because you know it is the best marketing strategy. It helps if you have a clear goal and know what you want to accomplish.
Is your goal to educate your clients? To let them know that you are reliable and your emails will be useful to them? Is your goal to lead them into a special product launch?
Sometimes your email sequence will be part of a course they buy.
When you set up your autoresponder, you will be able to signify the number of days between emails. This is very helpful when setting up courses or other sequences.
Perfect Your Title and Subject Lines
We’ve talked about this before, but your subject lines and titles are very important.
Believe it or not, there was a day when people were excited to get an email! Any email!
Obviously, those days are long gone. So think about how you go down the list of emails you have received. What makes you open them? A catchy title. One that looks like it might have valuable information. Or one that could help you solve a problem.
So take this cue for your titles. If you want your people to open your emails, have titles that will stand out and grab their attention.
Then you can check your open rates. This metric allows you to keep track of how your content or emails are performing. If your open rate is not what you want it to be, it is likely due to your titles or subject lines.
Make sure they are relevant, short to the point, and have your most important keywords in the beginning. While they may be short, you don’t want them to be boring or crowded with too much information to look like a spam email.
If your subject lines look like they are spam, they will go t the spam folder.
Always include a Call-To-Action
For every goal you set, there should be a separate call-to-action that helps you to achieve it. But, again, make sure it is easy to understand, complete and obvious to your reader.
The call-to-action (CTA) can be to sign up for or purchase something. However, it can be for something a simple as clicking on a blog post link.
Be Specific, Clear, and Educational
Keep each email straight to the point, and don’t make it too long. Always use your email as an opportunity to educate and provide value to your customer.
The point is to exceed the expectations from the start to gain their trust and commitment. The more educational content you provide with accurate information that helps your subscribers, the more likely they will trust your authority and establish your credibility.
If your emails are long and rambling, very few people will read them. They just take too much time and effort. So respect your customers’ time and be as concise as possible.
Be sure your email sequences are worth your time and effort.
These tips should help you to craft effective email sequences. When done correctly and with some forethought, you will find these sequences to be a major part of your email marketing plan.
They will be well worth the trouble.