Whew!! You don’t have to be a know-it-all!
It’s important to be an expert in your field when people are paying you for what you provide. I’m sure that you are very good at what you do or what you sell, but running a business is so much more than what you do and what you sell.
You are more effective when you are knowledgeable in related areas of your business.
And these related areas can cover a broad base. That’s where PLR comes to the rescue.
It’s impossible for you to be the expert in every facet surrounding your business, so let other experts fill in for you.
PLR content comes in a wide variety of types. Audio, video, and written content on anything you can imagine… Yes, there’s PLR for that. That means you don’t have to be a know-it-all to run your business and do what is right.
Using PLR makes it possible for you to share important and timely content with your audience without having to do research and invest time and money into writing content. PLR is a great way to expand on what you offer as well as drill down deeper and add value to whatever you already provide.
Let’s look at an example:
You sell products to Homeschooling Moms and Dads. And you really know your stuff.
But think about how your customers can benefit when you provide related materials as well. Such as:
- Emotional aspects of Homeschooling
- How to organize your school day more effectively
- Dealing with different learning styles
- A 30-Day challenge for increasing math skills
- An eBook filled with advice from other homeschooling mothers
- A video series about preparing your children for college
- Exercises to keep children fit
- And more
In this case, you don’t have to be a know-it-all about psychology, time management, health, or even education. Yet you can impact your audience with valuable information thanks to PLR.
You can arrange this content in whatever manner helps your audience best. Use the content as a freebie or use it as part of an exclusive membership that gives extra advice for those willing to pay a small premium each month. You can choose the best way to share the information in a way that educates and creates income.
Let the content creators be your experts and you can glean the best topics and delivery systems for your audience. Your status as a know-it-all will expand with the offerings you make to your tribe while you save time and money providing excellent content for your site.
One of the greatest benefits of using PLR is that you buy it, and it’s your own.
Remember: It’s as if you have a staff of writers who have submitted a draft to you. You can literally do anything that you want with this piece of material.
You can take out your “red pen” and strike through items, change wording, and insert some of your episodes. All of that together makes the article yours. You give it your very own voice..
Lots of PLR content is authored by experts in specific fields who write in general ways to make the content widely usable. From a six-thousand-word eBook to a series of blog posts, PLR content strives to reach a wide audience.
As a PLR user, your audience is narrow and focused, which means you probably want to customize your PLR and give it your voice. But this takes a minuscule amount of time compared to researching and writing from scratch.
Pay attention to the suggested uses
A lot of PLR is generated with a specific use in mind. Pay attention to the suggestions and instructions given by the author to use the PLR to its fullest potential. Your PLR packet will have suggested uses for your PLR .
There are so many ways to use your PLR. When you purchase your packet, look for some unique ways to use it.
Some PLR companies offer support via social media groups where you can be a part of a community using PLR. Groups have great collaboration and share ideas for great ways to use PLR that you may not have thought of on your own.
I like to establish a system which gets the most use out of my PLR. When you have a routine, it’s quick and easy to bap, bap, bap your uses, and not take a long time.
My system changes from time to time, but one such system goes like this:
- Post a new post to my blog.
- Post the feature image to Twitter, which links back to the blog.
- Post the same article to LinkedIn and Facebook.
- Post the image to Pinterest – and sometimes, Instagram.
- The blog automatically posts to my Amazon Author Page
- Sometimes i send out emails which link back to my blog post.
Now this bap, bap, bap method is done in less time than you can imagine.
When you have your article written and ready to go, you can easily see that many uses of the same material will get you noticed out in that cyber world.
Stick with providers you love
Now let’s be honest. There is PLR, and then there is PLR!!
I have been blogging for awhile now, and I have purchased from many different vendors. Sometimes a wow sales page and lots of promises wind up with lousy material. When that happens to me, I make a note to never purchase form that source again.
Yet there are some vendors who do a terrific job. In fact, when you purchase these products, you don’t even want to make many changes. They are like something you would have written. Great grammar, wording, and tone. You love the voice or style of this PLR provider.
When you find such a provider, stick with them. If they offer a membership or an easy way to get their content – join. By sticking with a few providers, you’ll be sure that your content will have similar style and consistency. You’ll spend less time editing, and more time developing other areas of your business.
Re-use, recycle, and repurpose
Content, in general, can be used in many ways. Don’t think of PLR as once and done content. You can modify and re-use it over and over again. Making tweaks here and there allows you to keep the content fresh. This means your investment goes even farther than it would with single-use.
You might want to combine individual posts to make an e-book.
Or, what about this?
Record a podcast episode. Or broadcast a video presentation.
Well-written information can be used in many different ways. (Your brainstorming might come up with some ideas no one else has thought about).
So there you have it. Three more tips for successful PLR use.
The main thing is to plunge in. Find a PLR provider you like, and start the journey.
There’s a sea of knowledge out there. We just have to go find it.
Your content is your livelihood.
Content is what makes people come to your site. It’s also what makes people trust you and buy from you.
So whether you’re using your content to pull in traffic or you’re selling content to fill up your bank account with cash, your business depends on your ability to create a lot of good content. And the faster you can create this content, the more quickly you’ll enjoy the extra traffic, subscribers and sales.
Here then are three surefire tips for creating good content, fast…
1. Create a Good Outline
A good outline, keeps you focused. You won’t waste time straying to this and that. And this focus will help you write more quickly.
This is particularly true if you’re writing something longer, like a report or e-book. That’s because it’s easy to get overwhelmed with the thought of writing something so long. However, when you have a good outline, you can think of each section on your outline as an article.
Thus you can think of it as writing a series of articles, rather than writing a book. Psychologically this makes it easier to write, so you’ll complete your content piece much faster.
2. Use Speech-to-Text Technology
Run a search in Google and you’ll uncover several different software products to convert your speech into text. One of the most well-known of these is Dragon Naturally Speaking.
You can find at Nuance.com as well as your favorite retailers like Staples.com and Amazon.com.
No matter what software solution you choose, you will need to do two things:
First, get a good microphone. Your software will work better if your words sound clear as you say them into your microphone. If you prefer, you can get a headset microphone for convenience.
Second, train the software. Yes, you will need to spend some time training the software to recognize the way you speak (your voice, accent, etc). So while this does take some time upfront, in the long run you’ll save time once you’ve gone through all the training with the software.
3. Write Fast Without Editing
One sure way to slow down your writing is to stop and edit nearly sentence as the go. However, while editing is necessary, it’s something you should do AFTER you’ve created the piece (not during the writing process).
Think of it this way…
Editing is a bit of a logical, left-brain activity. That’s because it requires you to remember grammar rules, look at your sentence structure and make decisions about whether you’ve written a sentence or paragraph correctly.
On the other hand, the actual writing itself tends to be more of a creative process where you come up with unique ideas and interesting ways of expressing these ideas. Thus if you stop midway through the writing process to think logically about things like grammar rules, then you’ll just end up stifling your creativity.
If you’re used to editing as you go, then it’s going to take practice to write without editing. Best thing you can do is set a timer for 15 minutes and write as fast and furiously as possible during the allotted time. When the time is up, take a short break, reset your timer and do it again.
You can even make a game out of it by challenging yourself to write more words during each 15 minute block of time.
When your content piece is all finished, then you can edit it.
If you can learn to write faster, then you’ll get more done in less time. And the more content you can create, the faster your business will grow. So give these tips a try and see if they don’t help you increase your writing speed!
Do You Have Enough to Say for a Book?
When working with writers, I hear about all sorts of obstacles. Not enough confidence. Not enough time.
One of the biggest is “Not enough to say.”
Sometimes people will begin to write a book and spill everything they can think of onto a page, only to find that all of their thoughts amount to just a short amount of writing.
Then discouragement sets in and the familiar lament, “I don’t have enough to say to write a book.”
This is a common problem, and one which most writers face.
Often the issue is that famous “writer’s block.” There are tons of techniques for getting over this hump.
On other occasions, the writer truly doesn’t know enough to say. The standstill is real.
That’s why one of my webinars in It’s Time For You To Write That Book 2.0 is dedicated to research and information.
When you are writing your book, you don’t have to be the origin of every idea you include. As long as you give credit, your book actually has more significance when you include quotes and thoughts from other writers. That’s actually a plus and not a minus.
And also there is that wonderful world of Private Label Rights and Public Domain. These are books, articles, photos, and other items which you are free to use as if they were your very own.
The rights differ from item to item, but often you can – and even are encouraged to- change them. You can add your voice and put these pieces into the context of your book. There are e-books available which can be edited and included in your portfolio.
I love talking about this, because it’s truly a treasure trove for authors. Even if you are the top authority in your field, your expertise is enhanced by the expertise of others.
So if you have thought that you didn’t know enough to write your book, you’ll get some good ideas from my On Demand Course. For a short time, the entire course with videos, audios, transcripts, and lots of bonuses can be obtained at https://OurCBI.com. At almost half price.
I hope you check it out. Your book is important for establishing your credibility, and others will be inspired and encouraged by what you have to say!
We’ll talk soon.
In the meantime, Keep on Soaring!
There’s just Not Enough Time!
I have to say, this has been my lament in many situations.
Of course, we know the adage that “everyone has the same 24 hours.” But that adage didn’t make any difference when I was attempting to get more done.
With a church to oversee. Children and grandchildren. Serving on City Council. Other community activities. And on and on.
Then I read Stephen Covey’s book again. 7 Habits of Highly Effective People.
Do you remember the chapter about the rocks in a jar?
First, you have a pile of rocks of many different sizes and you fill the jar the best way you can. Many rocks get left out. They just won’t fit. There’s not enough room.
Then you try a different approach.
You put in the big rocks first. Then the middle sized ones. Finally you can fill in the crevices with the tiny rocks and pebbles.
Covey was linking this demonstration with time management. There are those big things, which require most of our time. The nine-to-five job. The running of the house. Childcare. Church work. Daily devotions.
Next come the middle sized time demands. Personal care. Doctor and dentist appointments. Volunteering at your child’s school carnival.
Then there are those little items. Leave dog at vet. Drop off cleaning. Write a quick note to teacher. You know those tiny time consumers which can overwhelm your day if you let them.
So Covey recommends that you take out your calendar and insert the large items first. Then the middle-sized. After those bigger plans are marked out on your calendar, it will be surprising how much vacant space you will see.
This Covey suggestion is what I like to use.
All those tiny time consumers can be put on a list. You have 10 minutes while you are waiting for your child? Pull out an item from your list and whip it off quickly. A phone call. A note. Paying a bill. Making a grocery list or planning a meal.
It’s amazing what can be done with proper planning.
But this is the best part: When you plan your time in this way, there will still be some blank spots on your calendar.
Those are the times you can use to take on some long term projects. Those things you don’t think you have time for right now.
That, in fact is how I wrote and published my first book.
After years of feeling inadequate and too busy to write, I marked my calendar and found some time. Maybe an hour here. Two hours there.
It’s amazing what concentration and commitment will do for us.
Those smaller moments add up, and soon the project is completed. That “wow” moment when it’s done!
The excitement of completing that first book was worth all of the effort I had put into finding the time. All of the organization and planning. That first book was worth whatever-it-took to do it! I was a published author!
Now I have to say that there are other ways of establishing time for a project. That’s why I devoted a whole webinar in my course “It’s Time For You To Write That Book, 2.0” to The Time Factor. I discuss the Big rock/little rock method. I also discuss some other approaches.
Everyone is different. Even though this Covey idea suits me, not everyone thinks or works in that fashion.
But there are other ways of getting the job done. Other plans for finding or making the time for long term projects you want to do.
Plans which will help you to write your book. To make that lasting impact you want to make.
Be blessed. And remember to Keep on Soaring!