Your business has a lot of moving parts. Even if yours is a side-hustle, you need to regularly attract new people and keep them coming back for more. PLR is an excellent way to offer your visitors high-quality information that doesn’t cost a lot of time and money to produce.
There are many reasons for tapping into this resource. Right now I want to mention five.
- PLR is affordable Large companies employ staff writers and marketers whose job is to create their content. These staffers plan the subject matter, do the research, and write as employees of the business. Their material is the property of the business and the writers are paid hourly or salary for their time at work.
Most small businesses can’t afford to hire a writer to create unique content just for their business. So most often, the business owner is left with the job of writing for himself. It can be very time-onsuming.
Since a lot of the copy is used for give-aways, it isn’t necessarily a money-maker.
Buying PLR is an affordable way to get great content written for your audience without having to pay for a writer or taking the time to write it yourself.
- PLR is plentiful: There are many ways to buy PLR. Some PLR is exclusive, which means fewer copies are sold. This means the content is less likely to be widespread. This PLR may be more expensive, but it can be a wise choice for certain items like eBooks or challenges.
Other PLR is sold in larger quantities, which reduces the price point and makes buying PLR an easy yes for your budget. There are multiple places to source PLR. A simple search for providers will yield lots of results.
- PLR is customizable: PLR is formatted in ways that allow it to be changed. You can add your own branding and add your name as author. You can also edit the copy, gving it your voice and your message.
In some cases, you can hire a virtual assistant to help you modify your content for far less than having new and individual content created. In the moments it takes to brand your PLR and upload it to your site, you can reach your tribe and add value to their lives.
- PLR is engaging: Good PLR has engaging content that encourages your tribe to reach out and connect.
From high-quality emails to calls to action in an eBook, great PLR will have your customers reaching back to you for engagement where you’ll be ready to connect.
- PLR is educational: Many times, PLR can do a lot of the sales or the education for you. Strategic use of PLR can educate your audience about what they need in order to work with you or offer collateral information that supports your sales goals.
The quality information is useful for your clients and helps make you an expert in your field.
So you can see that using PLR saves time and money. It allows you to offer high-quality information to your customers, while freeing you up to focus on money-making or other important tasks.
Using PLR to support your site and add value to your client’s experience is a great way to offer more for less… time and money.
It’s the start of a new week. Do you have a “Start Your Week Off Right” routine?
I can’t say that I always have.
I like to begin each day with coffee and the Bible. But I haven’t always taken the time to think about my focus for a week. Another week dedicated to my God, my family, and my special assignment from my Creator.
That’s what life is, you know. Your life is your special assignment from God. Nobody looks just like you. Or thinks just like you. Or has gifts and desires just like you.
You are different. You are one of a kind. A masterpiece. Even when you are in a crowd of people, there’s no one quite like you.
Do Your Customers Trust You?
It’s a well-known fact that people like to do business with people that they know, like, and trust.
So every now and then we have to take a personal inventory. How do we measure up?
When I think about this concept, I almost break out into laughter, because I am reminded of one of my favorite all-time businesses.
Are you ready?
A tire store. Mac’s Tire Store in Tupelo, Mississippi. Let me tell you about that store.
You may have heard that my husband and I lived in Mississippi for about 25 years. We had some wonderful times while there, and I loved the area.
However, there were a couple of times when I would suddenly find my tire low in air, and I wouldn’t know what to do about it. (It seemed that Mickey was out of town or in a business meeting when those times came).Could it be fixed easily, or was it serious? I certainly didn’t know.
So I would take my car to Mac’s and confidently wait with my cup of coffee in hand and a pleasant magazine to browse.
I was confident because I knew these people. Their service would be quick and first rate. They would do a good job, and they woudn’t try to sell me something that I didn’t need. In fact, once I went in thinking that we needed new tires and they talked me out of it!
Now that’s my kind of a store!
It’s funny because I don’t even care about cars. Much less tires. But when I was in trouble, I knew these people would help me. They came to my rescue, and I was incredibly grateful.
The kind of trust that Mac’s had with me (and others), didn’t come over night. They had worked at building their business on a strong foundation of integrity and friendliness. They knew that most people think of tires as an unpleasant necessity, and so they worked at making the experience at their store to be the best it could be.
Have you thought about this element in your business lately? I have. Every now and then, I like to take a step back and look at this issue. How trustworthy do my customers see me?
I think that this is even more important for online businesses. Since people can’t see us and talk with us face to face, it’s even more important to convince them that they can trust the products and courses they buy from us. They need to know that we understand their needs and concerns and help them meet those needs.
I’m determined to build my own business around the same concepts which made Mac’s so great.
The following points to improve your trust ranking and build better relationships in your business. They can also be used to regain trust too.
- Understanding and Empathy – try to look for things that you have in common with people and then build trust from there.
- Being Honest and Open – don’t be scared to show your true emotions and viewpoints. Of course be receptive to other people’s opinions too.
- Be Genuine – show people that you care.
- Have Respect – you need to respect yourself and others and treat people as equal. Do not blame or criticize anyone or make them feel guilty.
- Listening – really pay attention to what someone is saying and demonstrate that you understand them. All it takes is a quick nod in agreement to achieve this and trust will quickly build.
- Best Interests – learn how to take other people’s interests into account, not just your own. Look for solutions so that everyone becomes a winner.
- Being Reliable – when you promise to do something, follow through and get the task done. Don’t make promises that you have no intention of keeping.
Think about how you can take these principles and apply them to your business practices. If you promised to look into something for a customer, actually follow through and do so. Even if you don’t locate what it was they were looking for, at least you made the effort and tried. This will no doubt be totally appreciated by them and helps build trust and respect.
Sometimes mistakes happen or you sell or refer a product that isn’t suitable. When this happens be honest and tell your customers or clients that you made a mistake. This helps demonstrate solid business practices along with trust.
If you truly want to run a business with honesty, integrity and trust then take steps to build relationships with everyone you meet on a day to day. Be personable. Open.
One of the best ways to build trust is to write a book. Share your life. Your stories. Your point of view.
For material to help you get started, check this out.
In the meantime, Keep on Soaring!
I am thinking back to a special August day in 2010. My husband and I had just celebrated the birth of a beautiful grandson, so I was already on an emotional high. And then as we arrived back home and saw the box on our porch, I could hardly contain the excitement.
My books had arrived! My very own books!
With trembling hands, I opened the box and saw my name staring back at me. My beautiful books. All the work I had put into this masterpiece (at least to me, it was a masterpiece) – had paid off.
It was done. My very own book ready to give and to sell. Ready to bring encouragement to those who read it. Ready to open new doors for me since now I was a published author.
I began to reflect. I had wanted to write this book for a long time – mulling over ideas for many years. Why had I waited so long to actually do it?
Many things had held me back from experiencing this moment.
There had been confusion. And overwhelm. How could I write a whole book? What if I didn’t have enough to say? Who would really want to read it? Would it cost too much? And on and on…
Obstacles of thought and emotions. Fear, anxiety, and overwhelm.
I just wasn’t sure that I could do it.
Do you relate to what I’m saying? Do you have obstacles of mind and emotions which hinder you from accomplishing what you want?
Let’s face it. Each of us has obstacles in our life’s journey.
Some of these are because of our environment, our health, or our unique circumstances. We may be dealing with sickness in ourselves or a close family member. We might be going through a major life change – such as a divorce or the death of someone close.
Sometimes demands are made on our time and energy by good seasons in our lives. We may have several small children who need an usual amount of attention. Or we may be getting married or starting an engaging career.
Yet when life is rolling along at a more even pace (if that ever really happens), we can still face obstacles in our minds. Our thoughts, our emotions, and our habits can cause us to stand still and not move forward.
We may occasionally dream about the “what if’s,” but we don’t take any steps toward accomplishing those dreams. We treat our lives as if we will either win the lottery – or not. The big moment will come, or it won’t.
And in the meantime, we remain idle without moving toward those dreams.
Well I have met many people who have a dream of writing a book. Maybe they have a great story concerning their own unique experiences. Perhaps they realize that a book would be just the thing to introduce Jesus to those who don’t know Him. cement their credibility in their field. Maybe they want to make some extra money from the book sales.
There are many reasons for writing a book.
Yet here is the truth: Many talk about it, but very few ever really get it done. They dream and they talk, but they never actually do it.
I understand this dilemma, because that’s the way I was for many years. I would think about it. I would even occasionally jot down a few notes. But I just couldn’t get over that unidentifiable roadblock. It just seemed too hard. Out of reach. I would put it aside and forget about it for awhile.
Well my day finally came, and what made that switch for me?
I began studying about self-publishing. I read books, attended seminars, and online webinars. Somehow, during that process, I gained courage and began the journey. One step at a time, I completed the trip and published my first book.
I realized that those who were writing their books were just like me – like you. If they could do it, then so could I.
Now several years later, I have more than 20 books published in paperback and on Kindle. Once I started the process, each one became easier.
Now my goal is to help others who were just like I was.
Maybe you are one of them.
If you have been thinking about writing your book but haven’t done it yet, then maybe overwhelm or confusion is holding you back.
In my series of 12 On Demand Webinars, Audios, Transcripts, Action Step Sheets, and Bonuses, I take you step by step through the process. Your Planning, Writing, Pre-marketing, Designing, and Publishing can be accomplished by you – just as they were by me. One step at a time – and it’s done.
Please check out the opportunity. At https://OurCBI.com. The world needs to hear from you.
And for a limited time, the entire course will be half price.
In the meantime, Keep on Soaring!
When I was a child, we had fill-in-the-blank Saturdays. Sometimes we had some extra time to sleep. Often we would take excursions just for fun.
Then there were those other Saturdays. The kind when you would wake up to a morning of “Clean-out-the-closets.” Or “Work-in-the-yard.”
Those Saturdays were boring. Not fun at all!
Now on the Saturdays when we had fun activities on the calendar, I would hop out of bed – even before the alarm went off. There was excitement in the air as we packed our picnic lunches or loaded our beach equipment.
Not so on those “other” days. My Dad would have to call to wake me several times before I would hear him. Then I would drag to get dressed. Drag to eat breakfast. And drag around even more as I attempted to put off the inevitable.
What was the difference? Why did I eagerly wake up on some days and dread facing the day on others?
Motivation. The kind of motivation which only comes by having a clear vision of what will be happening. (more…)