Being a solopreneur means running a business that is entirely yours. You are the person providing the value, but also the marketer, the web designer, and the accountant.
Most likely, you manage all this from the comfort of a home office somewhere.
While this style of work creates many opportunities, it also presents a number of obstacles, as we have discussed earlier. In particular, it can weigh heavily on your mind.
EVERYTHING is your responsibility. And it’s always right there.
This is why it’s so important that you create strict rules for your work/life balance and that you think of the lifestyle you want to achieve before you even begin pursuing your dream career as a digital entrepreneur.
In other words: you need to think about how much work you’re willing to put in and what kind of work you’re willing to do. You need to build your work in a way that is sustainable and enjoyable, so that it will be able to hold together even as it reaches critical mass.
Some things to consider:
Create your ideal working environment. (As far as possible)
This might mean that you work from a well-crafted home office and keep that for work only.
Likewise, it might mean that you seek out coffee shops to work in in your local area. This can help to prevent cabin fever, ensure you get social interaction and remove the temptation to procrastinate by watching TV or repeatedly making yourself sandwiches (a common problem).
Go to networking events, work in shared offices and attend conferences and seminars.
More and more people work online and just like any other industry, a lot of success as a digital marketer comes from who you know. Rubbing shoulders with other successful people will make you feel more accomplished and it will open up doors. Moreover, it will help you to get some time out of the home office!
Create set work hours and be strict about working inside those.
Rest is just as important as work if you are going to be as productive and efficient as possible and there’s no point earning money if you never have a chance to enjoy it!
Know the lifestyle you want to lead.
Know what you want to accomplish and then work to achieve that – no less and no more. This is what ‘lifestyle design’ is.
Don’t let others dictate your goals. Your family time, your church involvement, and your recreation are to be included when you are designing your life.
Balance is the key.
Outsource the work that you don’t enjoy or that is too much for you.
When you are first starting, money may be too scarce for hiring others. However, eventually you may want to hire staff or freelancers.
You can also outsource to VAS (virtual assistant services) or to service providers procured on freelancer sites.
Remember: This is Your Business.
Design and work your business in a way that will bring value to you and your family. You are the boss, so you can set the parameters and live by them.
Work and live the life you want!
There are countless advantages to being a solopreneur. Not only do you get to work from home and generate all your own income, but you also get to create something you’ve poured your heart into and something which truly represents who you are.
You can be yourself!
Many Christians are finding this solopreneur lifestyle to be a wonderful way of blending their values with their work.
Yet there are some challenges to the solopreneur lifestyle. To truly enjoy this lifestyle and to have it be profitable, you need to face these challenges.
And overcome them, in order to thrive.
So let’s look at some tips to help you overcome the most common challenges of the solopreneur lifestyle.
A lot of people find that working from one room all day is very monotonous. But this challenge should not be an issue. One of the brilliant aspects of working from home is that when it’s a nice day you can sit in the garden. If you don’t mind the distraction you can even go and work in a coffee shop for variation. The world is your office, so get yourself out there!
I have an office area with a desktop, printer, etc. I work there much of the time.
However, I also have a laptop which I can use anytime, anywhere. I love this special tool which allows me to change the scene – and yet keep up with my mission.
Being Constantly “On.”
It is very important to make a distinction between work time and family time. That means that when it’s family time, you don’t take work phone calls or emails. You can get back to the people later.
Some solopreneurs even have separate phone numbers for their ‘personal’ time and their ‘work’ time. That way the phones can be turned on or off depending on whether they are “at work” or “at home.”
Loss of Structure:
As working from home can leave you without structure, you must take steps to overcome this. Planning your work is more important for a solopreneur than for an office worker.
Someone working in an office usually has others demanding work loads and time restraints. When you are your own boss, you have to play that boss’s role with yourself. You must set up a schedule with expectations and timelines.
Then reward yourself when your deadlines are met.
One way to feel connected to the real world is to call friends and sort errands in your lunch break. It’s also a good idea to join groups or networks in your field.
Find ways to connect with others for companionship and motivation.
Which brings me to the final challenge: Staying Motivated.
When you are your boss, your counselor, and
your motivator, you need to be alert to slipping in these areas.
Networking is a great way to increase your motivation. Also, reading or taking courses from others in your field. You’ll not only stay motivated, but you will find new ideas to spark your energy.
As with any endeavor, we Christians realize the importance of prayer for our mental well-being and our success. Commit each day to God and ask for His direction. Also ask Him to open doors for you. Ask Him to bring the people across your path who need to hear what you have to say – or who need the benefit of your offers.
Oh, and when He brings that direction, do what He says. Reach out to the people He brings your way. Help them achieve their goals, and your success will come as a result.
As you lay that foundation of prayer, you’ll conquer the challenges.
You’ll stay motivated and energized for your mission. You’ll overcome monotony, disconnection, and the distractions of working from home.
And you’ll have greater success.
Being a successful solopreneur is an extremely challenging goal.
Being a great parent is likewise extremely challenging.
So can you be both? With careful thought and planning, yes you can!! Many have accomplished this.
Both of these ambitions will take up lots of time and thought. They both leave you with very little energy at the end of the day. And they both linger psychologically: meaning that it’s very hard to “switch off” in either case.
As you can imagine then, finding a way to do both these things at the same time is quite a challenge. So what are some secrets for doing this?
Let’s take a look.
Perhaps you are too focused on work, which leaves you stressed when spending time with your family. Your webinar didn’t go well and you realize that you made mistakes in your presentation.
Or maybe you are thinking about your new product launch.
Or your business stress has you in a bad mood.
Maybe the cash flow isn’t what you want and you are struggling to pay your bills.
Then perhaps you’re too far the other way. Maybe you’re a great parent, but you let that interfere with your work-life. Maybe you can’t focus at work and you’re constantly taking holiday to spend time with your family.
Maybe you’re distracted by hearing the kids play downstairs and you just can’t focus on work.
These are definitely issues many stay-at-home Moms face when they start a business.
So, what do you do?
There’s no single answer to this. There are so many variables in this situation that one answer wouldn’t be relevant for everyone.
I would say to pray and ask God for guidance. He will help you to see how to maneuver this. How to plan and how to implement your plan.
But here’s a truth that is fairly universal: If you try to do both things simultaneously then you will do neither well.
This is why you need to be very strict and disciplined about what you consider to be “work time” and what you consider to be “home time.”
Some successful solopreneurs “dress” for work – just as if they were going to an office. No pajama days for them. This simple trick can help them and their families realize that office hours are important.
Set up a schedule for work, and stick to it. Focus on your work for these set periods of time, and afterwards, switch your attention to your family. Then focus on them!
You might feel as though that defeats many of the benefits of being self-employed in the first place. But there are ways to get the benefits AND still keep things separate.
For one: as long as you are able to focus hard and work fast, there is nothing to stop you from taking additional breaks throughout the day. As long as they are clearly defined and you go back to work afterward!
Sometimes you can try to focus on completing a certain amount of work, rather than working for a given amount of time. This incentivizes you to work quickly, and it means you often can take more time to be with your family!
One of the great benefits of being a solopreneur and a parent is that you are setting a good example. Your children see that you are working hard – and they want to emulate that behavior.
They also see that you are setting goals and accomplishing them. Children thrive when they see the success of their parents. They will even benefit from seeing you make mistakes and correct your course along the way.
Such examples are “caught” and you will see your children being more productive. They too will want to be visionaries and set goals. They too will want to put in the work necessary to achieve those goals.
So pray, plan, implement, and be a great role model for your children. They will gain much from having such a parent!
And you will flourish in your pursuits!
Being a solopreneur means you are an entrepreneur who runs everything in your business.
Whew! Everything sounds overwhelming!
Yet, there are countless advantages to this kind of business model, and thanks to the web, now it works for more people than you can imagine.
The notion of running an entire empire single-handedly would have seemed like an impossible pipe-dream only a few years ago. Today though, this is what more and more people are living as their reality. The internet is such a powerful force multiplier that it allows many people to truly become “digital polymaths.” (People who have knowledge in many different areas).
For many years, it was impossible for an individual to compete with the resources of larger companies. But then things changed.
Really smart people started developing and selling (or sometimes sharing) software, platforms, and apps which helped individuals accomplish things they never could before.
Now you can design your website, write for your blog, sell products, collect the money, and have them delivered. All by yourself. All from your home! Amazing, isn’t it?
But while the solopreneur lifestyle is liberating in many ways, it can also be extremely challenging. That’s because it requires you to wear a lot of hats and to take full responsibility for every aspect of your business.
Even if you are simply running a blog and selling affiliate products, this can be a surprisingly challenging lifestyle. Suddenly, there is no employer. There is nobody else who is going to take responsibility for your business. Or to accept the blame if things go wrong.
Likewise, there is no guaranteed paycheck. There isn’t even a guarantee that you’ll have work this time tomorrow.
Things can be going extremely well one day, and terribly the next.
What if Google removes your site from its listings and you can’t sell any more products?
What if you have one big client and they leave? Now you could have a quiet spell lasting for months.
What if a shipment of products goes missing? Or your links get messed up and you can’t seem to fix them?
As the solopreneur, you must be ready to weather all these scenarios. And you must be ready to make countless huge decisions.
You run a YouTube channel, and you want to sell an eBook from there. But how much do you charge for it? What eCommerce store do you use to sell it from?
What if your loyal audience finds it offensive that you are now charging for information, and thus they leave you?
What if the WooCommerce store crashes because you have an outdated PHP version on your server? And what if that means you lose thousands of preorders?
And do you let that other creator you met upload videos to your channel? What if those put off your viewers because it’s not what they came to see? What if they like the other person’s content more than yours??
Juggling work is also extremely difficult – especially if you want to maintain some semblance of a work/life balance. This is especially true for a service provider. In this scenario, there is no delineation between work hours and downtime.
That is to say, that you could work 9-5, but you could also work 9-9. That latter option would mean you earn a LOT more money! Do you really need to be relaxing in the evening when you could be getting closer to your goals?
What if you don’t finish your work on time? Do you work a little more?
What if there’s something you need to buy, but don’t have the money?
Again, the number of variables is huge, and you are constantly forced to make these decisions. Even when you are “relaxing,” you might be questioning whether you could be doing something more useful. You might still be worrying that your work wasn’t done to standard.
Then there is the customer service. Download problems. Negative comments. Etc., etc., etc.!
You get the point! It can be stressful!
But it can also be very rewarding.
You as a Solopreneur, are a pioneer. And with a new type of career, you need a new approach to health and productivity.
The healthy, happy, productive Solopreneur starts with a plan. And this plan must include not just work, but your spiritual goals and health goals.
You are not just trying to “survive” in business. You want to thrive. You want a happy personal life. A close-knit family or group of friends.
Planning for total health and well-being helps you include all of these things in your life. And planning for that well-rounded life increases your productivity.
The truth is that the more you improve your focus, energy, creativity, and health, the more you will produce. As a solopreneur, everything you sell and everything that earns you money comes from you.
If you want to be more successful, that means that you need to produce more. And if you’re going to produce more, then you need to manage your energy levels and your focus. You need to learn how to get the most from your body and your brain
And this can result in a HUGE increase in your productivity and profits. Because when you’re a solopreneur, learning how to double your output, means doubling your profit!
In the next few posts we are going to be discussing ways to increase your energy levels, your focus, and your productivity.
Remember, it’s the whole you and not just the working you that makes your Solopreneur lifestyle so productive.
So take a deep breath. Pray and ask for God’s guidance.
Get in a quiet place and write down your thoughts. Which areas of your life need improvement?
Are you battling confusion? Overwhelm? Lack of Confidence?
God will help you see some things which need to change. And which areas need growth.
As always, it’s one step at a time. Patience and perseverance.
You will get there if you don’t give up.
This little-talked-about blessing is a lesson we can learn from Mary.
In Luke 1:26-38, the angel Gabriel came to Mary and told her of God’s plan for her to give birth to Jesus. of course, she’s shocked, but young Mary receives God’s plan. She says, “Behold the bondslave of the Lord. Be it done to me according to your Word.” (Luke 1:38 NASB)
Next she ran to her Aunt Elizabeth and shared her encounter. John leapt in Elizabeth’s womb, and she started to prophesy. Her final word was, “And blessed is she who believed that there would be a fulfillment of what had been spoken to her by the Lord.” (1:45)
Think about this a minute.
In both verses we see that Mary believed and received what God had spoken.
Elizabeth didn’t say she was blessed just because of the word spoken. She was blessed because she believed it!
The Bible is full of Words which the Lord has spoken to us, and sometimes special words seem to leap off of the page – as if they were there just for us! But it’s up to us to say, “Be it done to me according to God’s Word.” Or not.
All of those beautiful promises and directions can be like seeds which fall upon the rocks. They won’t produce.
When we, like Mary, receive and believe what God speaks to us, we are blessed. The seed of His Word falls on the good soil of our hearts and what He has spoken begins to produce in our lives.
It’s an amazing thing to see God’s word being performed like that.
Just thinking about this makes me want to dig in deeper than ever. I want this Christmas and 2021 to be my most believing days ever.
It’s a good time for us to gather the words which have especially spoken to us and write them in a journal. Then read and meditate on them. Pray them. Think about them. And believe them.
When we do things God’s way, many blessings – and surprises – will follow.
And now may it be done to you according to God’s Word.
Keep on Soaring!
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