by Suellen | Meeting the Challenges, Online Success
Most entrepreneurs know that planning is essential for a successful business. If you have a brick and mortar store or if you have a professional business, the need for planning is obvious. Ordering the inventory and promoting it. Generating client appointments. And so forth.
Somehow, home businesses can start sliding in this area. The relaxed atmosphere can hinder the intentional aspect of business. Then before you know it, you find yourself not accomplishing what you wish for.
Remember the saying, If you don’t know where you are going, you might wind up some place else.
So this year I plan to change that. I want to set really solid goals, and then make a plan to see them through. Finally I want to accomplish much more than ever. Inspire more people. And make more money.
Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it this year.
Let’s start off by taking a look at why business planning is “the secret” to success. There are a few different factors that come into play here.
The first is efficiency. When you have a clear plan, you can focus on what’s most important. Instead of spending time trying to figure out what you should be working on, what pieces of the puzzle are missing from your product funnel, or what you need to do to break through to the next income level, you know exactly what needs to come next.
You’ve thought it through – and you’ve made your plans.
With a clear goal in mind and a plan for the year, it becomes easy to step back to create effective and efficient daily to-do lists. Work on what needs to get done each day and you will reach your goals.
Next, set big a goal for yourself, and work from there.This helps you to think outside the box.
If you don’t believe me, try it. Decide on a big income goal for the coming month. Write it down. Keep it in front of you.
Then get to work and start to notice what happens next.
You start to think of things that didn’t occur to you before.
You come up with creative ways to get more traffic.
You decide to run a fun promo that adds dollars to your bank account.
And when an important deadline comes up unexpectedly, your get-it-done attitude kicks in. Think back on that time in college when finals rolled around, or the last time your in-laws told you they would stop by later in the day. You got very creative about studying and cleaning respectively.
Last but not least, let’s talk about the subconscious. So far we’ve been focused on what we are actively doing to make progress by making a plan, setting goals and following through.
There’s another dimension to all this and that’s what’s going on in our subconscious mind. While we are busy plowing through our to-do list, cooking dinner for the family, and even sleeping, our subconscious mind is working towards those goals as well.
In short, setting goals and making a plan to reach them are real keys to the success you want so much. That means you end up with more money for yourself and your loved ones while spending less time slaving away at your desk.
So my goal is to reach many more people this year. There are many who need help with their blogs, their books, and their speaking engagements, and I want to help them.
I also want to supplement my writing income so that I can share my Christian messages freely.
My first plan is to take time analyzing and implementing my email practices. I want to grow my list and to increase my email effectiveness.
I would love to have you join me. It’s free.
You can sign up Here.
by Suellen | Meeting the Challenges, Online Success
Is email still important?
Every now and then this question comes up again. Is email still important to your business?
And the answer is always the same. A resounding ‘Yes!‘ It is one of the most important aspects of your business.
Whether you are an author, blogger, tech person, or store owner, your email list and your emailing habits are a major thrust of your effectiveness. And your profit.
I know that you are inundated with thousands of emails which go into the trash. However, some emails stand out and you open them. Especially if the sender is someone you trust and if you think this will be helpful.
In fact, your email list is still one of the most valuable assets of your business. These people are your customers. They are on your list because they signed up for something. And though they may not open their mail for many days, when the time is right, they will.
They may wind up being your very best customers in the long run.
So starting January 10, I am sponsoring a challenge to optimize our email effectiveness. We will be looking at how we monetize them. Making the most of our efforts.
There are several actions we can take. One of the major ones is to always have a good, productive funnel in place. A funnel which will offer something special to our list.
(And often pour some moolah into our bank accounts).
So get ready to join me in optimizing our businesses.
Let’s make 2022 the most productive – and the most lucrative ever.
You can sign up Here for the challenge.
See you there! Let’s do this.
by Suellen | Start Your Week With Purpose, Success, Uncategorized
Digital Devices have transformed our lives, and I love them. Yet, often we allow ourselves to be controlled by them, and not the other way around.
Digital noise is a real thing. It’s all those distractions coming from our phones and computers that prevent us from focusing on the important things in life, like our loved ones, our businesses, or our health.
Answer these questions to determine if digital noise is affecting your life.
- Do you feel like you must be online all day every day?
- Yes, otherwise I might miss out on news, events, or speaking to prospects.
- Not sure; I don’t really think about being online. It’s just a part of my life.
- No, I can unplug on the weekends and/or after business hours easily.
- Does your online work on your computer or phone take away from your physical activity?
- I’m the definition of a couch potato with a sedentary lifestyle.
- Sometimes, it all depends on my deadlines.
- I still fit in time for exercise and meal planning.
- Do you use your phone while watching TV, eating dinner, or spending time with your family?
- Yes, my clients need me.
- Sometimes; I’ll turn it off during dinner but then I need to be online.
- My family is more important than business.
- How long do you spend on social media each day?
- I have it turned on all the time.
- Too much; I really need to cut back but don’t know how.
- As little as possible. I outsource my posts, so I only go on to answer questions or to post in my private groups.
- How many times a day are you interrupted by notifications from email, social media, or other platforms?
- Too much; it’s really a nuisance.
- I haven’t noticed.
- Very little. I never sign up for those push notifications.
- Do you take your phone on vacation?
- Yes, my clients might need me.
- Sometimes but I only use it at night when the kids are in bed.
- No, I prefer to stay focused on my family.
- Do you answer every phone call, no matter what time of day or night?
- Yes, it might be a future customer or client.
- Sometimes, it depends on the caller ID.
- I have client boundaries and office hours for a reason.
- Do you miss important conversations or fun activities with family or friends due to phone calls?
- Yes, but my family knows I’m running a business and I have to be on call.
- Sometimes I have to excuse myself to take a call.
- My clients know I stay unplugged after hours.
- Does your work impede your sleep habits?
- I have clients from around the world and figuring out time zones is a pain.
- Sometimes I work late, depending on deadlines.
- No, I have an evening routine that I live by, including no phones in the bedroom.
- Do you actually accomplish work on your phone or are there too many distractions from various sources?
- Yes, my phone is a necessary part of my business and I can’t live without it.
- Sometimes; I use it mostly for phone calls and recording live videos.
- No, I can’t do real work on my phone. I need my laptop.
Now you do the assessment. Do you notice any patterns?
Take a look at the following points to see where you need to make adjustments:
Adults need between 7-9 hours of sleep daily in order to be productive. Televisions, cell phones, email, and social media right before bed can cause sleep patterns to be interrupted.
As a result, we can be sluggish and tired when we wake up.
Daily exercise and healthy eating are also vital parts of living longer but our phones and sedentary lifestyles in front of the computer are hampering that healthy living.
Learning to set boundaries and office hours as well as taking breaks during the day gives you small bits of time for stretching or walking to get your blood flowing.
Lastly, all humans need attention but will feel slighted if you have to work during their special time. Directing your undivided attention to your most favorite people will help them to feel special and will strengthen that relationship.
And if you have children, remember that you are their first teacher and they will follow your example. So, if you constantly have your head in your phone, expect them to do the same thing years down the road.
Take the quiz and decide where you might need adjustments.
When we are conscious of these things, we will be able to improve our lives – and our performance.
2022 Here We come!! Let’s make it great!
Blessings,
P.S. Start your 2022 on the right foot with this offer: 2022 Blueprint for Business Success
by Suellen | Join the Mission, Meeting the Challenges, Vision and Goals
There are people out there right now that need your skills and your advice. They want to learn from you and they’d be happy to join your community, if only it existed. Don’t let your fears keep you from creating a community.
When I first came online, I was overwhelmed by all of the “experts” I saw. Perhaps it was because the first summit I attended was an extensive weeks-long training from the leading experts in Social Media.
It was as if I had been thrown into an advanced calculus class before I had learned how to multiply!
So much new jargon! I didn’t know the difference between SEO and a CTA. These elite professionals would throw out jargon which the moderators understood perfectly. I had no idea what they were talking about.
Surprisingly, I learned a lot during that training.
Yet unsurprisingly, I established myself in my own mind as an outsider in this complicated world. From then on, when I went to conferences or engaged in online chats, I always felt that everyone knew so much more than I did. And that they were more successful.
I have been blogging – and learning – for several years now, and I have a clearer understanding of what was happening.
Slowly my eyes were opened to the fact that many of those people didn’t know as much as I did. And I began to realize that i could do this. I could be successful online.
So if you are one of those who feels like an outsider looking in, I have some great news for you.
You have unique gifts which will benefit others. You also have a personal mission which may be similar, but it won’t be just like anyone else’s. Have faith in who you are – and know that there are many others who need what you have to offer.
They also need your encouragement.
That’s why we need community.
Your community may be those who listen to your podcast, or read your blog, or those who read your emails. Or you could want to start a membership community. Or a Facebook Group.
With any of these communities, you will have more impact if you consider a few things.
Decide on the goal of your community.
The first thing you want to do when building your community is deciding what the goal will be. It’s a good idea to look at the end result your ideal client wants. For example, if your ideal client wants to start a blog, then creating great blogs can be the goal for your community. Other communities could focus on speaking or podcasting. Some could focus on all of these things.
Interestingly, within your community, there will be smaller topics of interest. Best tools for the job. Best practices. Creativity. Mindset.
You can see that the list could be endless.
Who are your people?
Every community has its own culture that’s shaped by the creator and members. When you’re thinking about culture, you might want to consider your personal values. For example, if you’re building a Christian community then you may stress the importance of Biblical principles while on the job. Obviously in this case, good character would be important to implement in your group.
Walk alongside your members.
The most effective teaching is walking alongside your members or friends.
What do I mean by that? Let people learn from your mistakes as well as their own. When people see you as authentic, they can relate – and they can learn better. Let them see your journey, and let them see where you are at the moment.
When their guard is down, people learn a lot more from a peer than they do from a school marm. So be real and be honest.
Your community will be delighted to find someone who understands their struggles.
Find a partner
If you’re nervous about building a community, look for a partner. This is someone that runs a business or brand that complements your skills. For example, if you’re an excellent writer, team up with someone who is a great internet marketer.
This set up benefits you by cutting your responsibilities in half and it benefits your group by allowing them to receive support from two people, instead of one. Keep in mind that you’ll want to build your community with a partner that you already know and like. You should also have a plan in place for what happens if one of you becomes too busy to participate or if one of you wants out of the community.
The bottom line is this. We need each other, and if you can answer that need in your business or blog, your effectiveness will increase many times over.
by Suellen | Meeting the Challenges, Success, Vision and Goals
Many people start their home based businesses with tremendous excitement and delight. Yet after some time on the job, they may start experiencing second thoughts and discouragement.
They find themselves tired of the business and burned out.
Being burned out is no fun. It’s especially no fun if you are a self-employed solopreneur! You need to stay on-the-ball in order to run your business successfully.
The best way to overcome this energy and productivity sapper, is to take steps to overcome it before it happens. So let’s look at some ways to do that.
Okay, let’s be honest. You love your work. You know that your mission is important, and you are thrilled to be helping people as you move ahead. (And, of course, you celebrate as the money begins to flow in).
Yet anything which we do day in and day out – with no breaks – will get tiresome from time to time. That’s why we need to focus on avoiding this before it happens.
So here are a few things to avoid.
- Taking on Too Much Work –
When you are just starting out, you are so happy to get any work at all that you can’t imagine too much ever coming your way.
Yet after you’ve been in business for awhile, this can happen. And it’s a trap for countless solopreneurs. Often this is driven by the fear that at some point, they won’t have orders coming in. So they take on a huge amount of work whenever it’s available
The irony is that this tends to result in poor quality work, which actually means they’re more likely to lose clients!
2. Oversleeping –
What’s that? Sleeping too much can cause burnout?
It might sound surprising, but if you start work late then you will quickly enter into a vicious cycle. You will start late – and end late – thus having your work go into the night and onto your days off.
This is a hazard especially if you are single and don’t have the family time table to help you stay on a more regular routine.
Be strict with yourself, ask others to help, and make sure you get an early night.
Find ways to help yourself maintain regular hours. A cup of Camomile Tea to help you get to sleep. And leaving the curtains open lightly when you go to sleep. Thus when you wake up in the morning. the natural sunlight will prompt you to get up and not go back to sleep.
Even little habits can make a routine more doable – and life lots easier.
3. Others’ Disrespect for Your Work
It’s interesting that if you work in an office, others don’t think that you are available at all times. They respect your office commitment. However, if you are working from home, many think that you are available at all times.
This is a common problem solopreneurs have to address.
People don’t mean this in a condescending way. Yet many people will think that being your own boss means you can be at their beck and call at any time of day.
Let’s go shopping. Let’s go to lunch. Let me tell you the latest gossip.
Or if you have children at home, it’s even more difficult.
It takes willpower to have a schedule which works – and one which avoids this random free time mentality.
Having a schedule of certain times for concentrated work and other times for taking calls helps you stay on track.
Eventually others will recognize your routine and will be more likely to honor it.
4. Not switching off
This is a huge risk you face as a solopreneur.
When you work from home, your work can become your life to the point where you can’t seem to switch it off. It’s always there. Always in your mind. Always demanding concentration.
It’s quite common for anyone to finish work and then realize that there was something they forgot to do, But for most people, they will plan to do it first thing the next morning. The difference for you is that you can go and rectify that mistake right away.
That can be a hazard. You need time off. You need to forget about your work and enjoy other aspects of your life.
It takes discipline to put your work aside – and enjoy your leisure time. But your spiritual time, your family time, and your leisure time are significant to a healthy life.
It might make it easier when you realize that playing is a responsibility!
So there you have a few things which can cause burnout. They basically come down to scheduling times for work and times for play. They also involve knowing your limitations and not overloading yourself with too much work.
Through prayer and planning, you can find a plan and a schedule which works for you and allows you to maximize your impact while enjoying your work.
Avoiding burnout can lead to many years of enjoyable productivity.
