Whew!! You don’t have to be a know-it-all!
It’s important to be an expert in your field when people are paying you for what you provide. I’m sure that you are very good at what you do or what you sell, but running a business is so much more than what you do and what you sell.
You are more effective when you are knowledgeable in related areas of your business.
And these related areas can cover a broad base. That’s where PLR comes to the rescue.
It’s impossible for you to be the expert in every facet surrounding your business, so let other experts fill in for you.
PLR content comes in a wide variety of types. Audio, video, and written content on anything you can imagine… Yes, there’s PLR for that. That means you don’t have to be a know-it-all to run your business and do what is right.
Using PLR makes it possible for you to share important and timely content with your audience without having to do research and invest time and money into writing content. PLR is a great way to expand on what you offer as well as drill down deeper and add value to whatever you already provide.
Let’s look at an example:
You sell products to Homeschooling Moms and Dads. And you really know your stuff.
But think about how your customers can benefit when you provide related materials as well. Such as:
- Emotional aspects of Homeschooling
- How to organize your school day more effectively
- Dealing with different learning styles
- A 30-Day challenge for increasing math skills
- An eBook filled with advice from other homeschooling mothers
- A video series about preparing your children for college
- Exercises to keep children fit
- And more
In this case, you don’t have to be a know-it-all about psychology, time management, health, or even education. Yet you can impact your audience with valuable information thanks to PLR.
You can arrange this content in whatever manner helps your audience best. Use the content as a freebie or use it as part of an exclusive membership that gives extra advice for those willing to pay a small premium each month. You can choose the best way to share the information in a way that educates and creates income.
Let the content creators be your experts and you can glean the best topics and delivery systems for your audience. Your status as a know-it-all will expand with the offerings you make to your tribe while you save time and money providing excellent content for your site.
Your business has a lot of moving parts. Even if yours is a side-hustle, you need to regularly attract new people and keep them coming back for more. PLR is an excellent way to offer your visitors high-quality information that doesn’t cost a lot of time and money to produce.
There are many reasons for tapping into this resource. Right now I want to mention five.
- PLR is affordable Large companies employ staff writers and marketers whose job is to create their content. These staffers plan the subject matter, do the research, and write as employees of the business. Their material is the property of the business and the writers are paid hourly or salary for their time at work.
Most small businesses can’t afford to hire a writer to create unique content just for their business. So most often, the business owner is left with the job of writing for himself. It can be very time-onsuming.
Since a lot of the copy is used for give-aways, it isn’t necessarily a money-maker.
Buying PLR is an affordable way to get great content written for your audience without having to pay for a writer or taking the time to write it yourself.
- PLR is plentiful: There are many ways to buy PLR. Some PLR is exclusive, which means fewer copies are sold. This means the content is less likely to be widespread. This PLR may be more expensive, but it can be a wise choice for certain items like eBooks or challenges.
Other PLR is sold in larger quantities, which reduces the price point and makes buying PLR an easy yes for your budget. There are multiple places to source PLR. A simple search for providers will yield lots of results.
- PLR is customizable: PLR is formatted in ways that allow it to be changed. You can add your own branding and add your name as author. You can also edit the copy, gving it your voice and your message.
In some cases, you can hire a virtual assistant to help you modify your content for far less than having new and individual content created. In the moments it takes to brand your PLR and upload it to your site, you can reach your tribe and add value to their lives.
- PLR is engaging: Good PLR has engaging content that encourages your tribe to reach out and connect.
From high-quality emails to calls to action in an eBook, great PLR will have your customers reaching back to you for engagement where you’ll be ready to connect.
- PLR is educational: Many times, PLR can do a lot of the sales or the education for you. Strategic use of PLR can educate your audience about what they need in order to work with you or offer collateral information that supports your sales goals.
The quality information is useful for your clients and helps make you an expert in your field.
So you can see that using PLR saves time and money. It allows you to offer high-quality information to your customers, while freeing you up to focus on money-making or other important tasks.
Using PLR to support your site and add value to your client’s experience is a great way to offer more for less… time and money.
Which Mountain are You Climbing?
Now you may think that this is a strange question. We have been focusing on influencing the world for God. Why would I suddenly start talking about mountains?
To understand where I’m coming from, let’s go back a few years. In fact, let’s go back to the year 1975.
In that year, Loren Cunningham, founder of Youth With a Mission (YWAM), had some visitations from God. His heart was sold out to the ministry to which God had called him, as he was sending missionaries into all areas of the world. These ministers were bringing people to Jesus and helping them to grow in their new faith. There was tremendous fruit being produced for God’s Kingdom.
However, he realized that forces were working against his mission in a mighty way. Many times discouragement would hit when he would see the new converts being swept back up into the current thinking of his or her society.
During this season, Loren was getting a revelation of the many forces of darkness – coming from many different areas of life. It was the “secular world” coming against the “sacred world” he was living in as a minister.
As Loren sat pondering, the Lord took him to Acts 10:9. It’s the episode in which Peter received a revelation to go to the Gentiles. The Lord gave Peter a vision. Three times a sheet came down from heaven containing animals, reptiles and birds. A voice said, “Rise, Peter. Kill and eat.”
Each time Peter would say, “No, Lord. Never have I eaten anything which was unclean.”
After the third time, the Lord spoke. “Do not call anything impure which God has made clean.”
Then the Spirit said to him, “Peter, three men are looking for you. Go downstairs and go with them. For I have sent them.”
So Peter went with the men to Cornelius, a centurion in the Italian Regiment. And he led the officer and his entire family to the Lord. As Peter stood there, the Holy Spirit fell on these people – just as He had done for Peter and the apostles in the upper room.
Thus for the first time, Peter realized that God was calling gentiles to receive Jesus – and not just the Jews.
This was a transforming time for Peter. And also for the Jewish leaders of the early church. They were just learning that God was a God of all the believers in the world. A revolutionary thought.
Well, on this day in 1975, as Loren came to that passage, the Lord said, “Do not call anything impure which I have made pure.”
Of course, the minister’s mind first raced to food restrictions. But the Spirit said, “No. I am talking about things you call ‘sacred’ versus what you call ‘secular.’ You consider church and Sunday “sacred.” You consider every other area of society to be “secular.” Then the Lord said, “I have created it all. It’s all for My glory.”
This required some pondering, indeed! Loren had never thought in those terms before.
As he sat in the stillness, Loren heard God begin to list for him the seven spheres of influence in a society. Then he began to see that these seven were in existence in every culture where his mission teams had gone.
The seven: Religion, Family, Government, Education, Commerce (Business, Science, and Technology), Media, and Celebration (Arts, Entertainment, and Sports).
Then came the realization: these seven areas of culture bear such a great influence on people that a nation will never be truly discipled for Jesus until all of these areas have Christians involved at high levels.
When Loren Cunningham received this revelation from God, he wrote the areas down on a yellow pad and started praying over them. He was on vacation in Colorado at the time.
A dear friend of his, Bill Bright, who had founded Campus Crusades for Christ was also vacationing at a log cabin in the area. When Bright heard that Cunningham was nearby, he invited him over. Loren tucked the list of seven spheres into his shirt pocket, and headed for the visit.
Was he ever in for a surprise!
As he walked in the door, Bill Bright said, “I want to share with you something which the Lord just spoke to me. It’s about seven spheres of influence in society which hinder or help the discipling of a nation.”
Wow! Was that ever confirmation! They compared notes and they had received the same list from the Lord.
About a month later, Darlene Cunningham, Loren’s wife, was listening to an interview with Francis Shaeffer who was speaking from his ministry, L’Abri, in Switzerland. He had recently received a word from the Lord in which he was given seven “Molders of Culture.”
Do you think that it was the same seven?
Yes. It was!
Fast forward a few decades, and a minister/marketplace apostle named Lance Wallnau enters the picture. The Lord gave him some insight also. He had a revelation of the cultural influencers which make or break a society. He called the seven spheres, or molders, the Seven Mountains. But the message is the same.
Individuals can be brought to the Lord throughout the world, but cultures will never change as long as the Seven Mountains are dominated by unbelievers. Only a saturation of believers in every sphere of society will bring true discipleship to a nation.
Nations can’t be discipled properly until these seven mountains are dealt with.
And that works both ways! If Unbelievers dominate those mountains, then the prevailing attitudes will work against God and His plans. If Believers are prevalent and high profile, then Godly attitudes will prevail.
Now think about our modern western cultures. Can you see where we are on this scale?
Most Christians have noticed a decline in the American society over the last decades. But just sitting around playing the game of “Ain’t it awful,” is not enough. (You know. The game where we say, “Ain’t it awful what they did, or said, or voted for?”)
In fact, God has created you to be on one of the mountains. Whether you are a teacher, an actor, a businessman, or a stay-at-home Mom, you are on one of the mountains already.
Let that thought soak in. You will start to see how important you are in God’s big plan.
Think about it for a moment. Think about how different our culture would be if actors were speaking out for Jesus. If journalists were speaking out. If educators and doctors were influencing the world for Jesus.
When we notice the charge of Jesus to “go into all the world and preach the Gospel,” (Mark 16:15), sometimes we might think in terms of going to other countries. Well, of course, some do that. Yet every day we are “going into the world.” We are going to our jobs, or our neighborhoods, or our committee meetings. Wherever we go, we are to shine brightly for Him.
We are ministers. Every born again believer.
A lot of your success in your position is for you to appreciate where God has you. It’s an important position. The gifts and callings He has put within your DNA are what you need to accomplish His will for you in that place. God’s Spirit will guide you and empower you to bring influence for Him – right where you are.
Do you need to change positions? He’ll let you know and make a way for it to happen. He’ll direct your steps.
The keys for you to accomplish God’s will for you are:
First, spend time with God. Read His Word, pray, and listen for His voice. Be ready in season and out of season.
Second, When God shows you someone to pray for, or to share with, do it. When you bring a person to the Lord or encourage them in their walk, the ripples of your ministry are felt beyond what you can imagine. As they are encouraged, they will encourage others – and the effects will be seen beyond your expectations.
Third, Stand for righteousness. Make sure that you bring to your position honesty, integrity, and diligence. The world has become slack in these things, and when someone shows up with a different set of standards, people will notice.
Finally, be strong and courageous. Just as God spoke these words to Joshua on entering the Promised Land, (Joshua 1;6,7,9), He speaks these words to all of us.
Wherever we are, we are taking territory for Jesus. As we are strong, courageous, counting on God and seeking His plans, we will see great victory in our lives.
So you are important in God’s kingdom.
Go climb that Mountain. Your Mountain.
Do it with faith, God’s wisdom, courage , and great joy. Thanking and praising your God every step of the way!
You have an assignment from God. You are to influence the world around you to know Him and to live according to His purposes. He has great things in store for you!